Category Archives: Communicating

9 Facts About Corrugated Plastic Signs

corrugated plastic signs

Corrugated plastic signs are the perfect advertising medium for promoting a company’s message. All marketing strategy programs must include at least one of these signs. Below are some facts to understand about this priceless promotional tool.

1. Versatility reigns

These signs are the perfect foundation for a variety of messages. A firm can buy one sign and use it for multiple purposes. The versatility of this sign is limited only by the user’s imagination and creativity.

2. They can be a sidewalk swinger

Sidewalk swinger signs serve a number of purposes. It can range from exposure on a busy intersection to directing traffic in a quaint walkable community. They make perfect political advertisements, special announcement tools and/or commercial offering platforms.

3. Durability is a factor

Plastic is a very durable material. It will not chip, bend, break or collapse as easily as other materials.

4. They are budget friendly

Plastic corrugated signs extend budgetary dollars. They come in all price ranges. They are multi-use, durable, versatile and visually pleasant marketing tools. One sign can serve many purposes. It all depends upon the user needs.

5. Can be customized

Sign messages can be changed as the user sees fit. Dry erase markers or lettering choices provide the perfect tools to satisfy company messaging needs. Custom plastic signs can be changed to reflect daily menu items, one-day only sales and/or special speaker announcements.

6. Are weather resistant

Many signs, like chalkboards, do not stand up other inclement weather conditions. Plastic sign panels are different. Plastic lettering will stand up in drizzle, rain, or any type of moisture. This makes them ideal for those rainy, overcast days when outdoor advertising is needed. Firms do not need clear skies and zero moisture to use these beneficial signs.

Plastic withstands regular temperatures remarkably well. It provides the perfect messaging foundation for a variety of materials. This includes chemical solvents, oils, and water. This weather resistant component extends the sign’s versatility, useful life, and economy.

7. Are environmentally friendly

Everyone realizes the importance of optimizing available natural resources and minimizing damaging components. Landfill wastage has increased at an alarming global rate. Wastage can easily impair air, water, and soil quality. It is important to realize that these plastic signs are usually made of polypropylene. This material can be recycled.

Plastic is a lightweight material. It takes less energy and fuel to transport this material than other consumables. This helps the environment.

8. Can match a company’s personality

Every company has its own personality. Matching this personality with appropriate marketing tools is the key to a successful marketing strategy. Signs are the perfect tool for promoting a company’s goals, objectives and mission statement. Choosing a sign that coincides with a company’s personality will improve brand awareness, customer loyalty and lead generation.

Many establishments operate in a shopping mall, walkable community or other retail environment. Choosing a sign that matches the district’s personality will add an air of uniqueness and commonality that customers will surely appreciate. It enhances the community experience.

9. Can be a sidewalk springer

Sometimes firms need a sturdy-based sidewalk sign that can withstand strong winds and possible collisions. Springer signs fit this need. These plastic corrugated signs are manufactured with a techno-polymer base that users can fill with water, sand or other heavy materials. These materials stabilize the sign by allowing the sign to “spring” back when knocked over. After usage, users can quickly empty the base contents.

The sign industry can be a confusing and overwhelming one to some. Consulting with a trained sign professional will provide valuable insight.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Expressing Personality With Custom Printing Services

custom sign printing

Personalities are not just for humans or other animal forms. Every retail establishment has a personality that needs to be emphasized and displayed. Taking the time to develop an efficient marketing strategy around this personality takes time, effort and thought. Signs provide the perfect venue to communicating this important feature to the general public. This article discusses some of the ways to express personality through custom sign printing.

The type of font matters
The type of font can tell others what a company is like. A retail company can have the best message on a sign, but if the font is confusing to the company’s image, viewers will become confused. Whimsical and airy appearing fonts are perfect for those retail stores involved with fairies, alternative thinking and/or astrological products. These subject areas bring up images and thoughts of spiritual and whimsical topics. Fonts that provide a more practical appearance tell others to expect the same from the store. Practical fonts, for instance, are perfect for those firms selling eye glasses or lawn mowers. Those items have practicality all over them.

Coloring plays a role
Color can empower, inspire, encourage and/or calm. Some colors are more masculine and some are more feminine.  Some combinations are traditional and some are modern. Some reflect the colors seen in nature and some are less organic.  Color psychology is a huge field. Business experts and interpreters have realized for years the importance that colors play throughout the marketing experience.   Matching the company’s color theme to its sign strategy provides consistency and increases brand awareness. This improves customer trust levels. Companies that currently do not have a color program in place will fall behind the competition. Color can speak volumes about a company.

According to color experts, red expresses passion and action. Yellow typically signifies logic. Blue goes hand-in-hand with inner peace and truth. Green signifies safety and security. Black signifies power and control. When gray is a company’s main color it tells the public that the firm is the middle of the road, composed, reliable and calm.  Take these breakdowns into consideration when customizing a sign.

Logos make a difference
Logos define a company. Logos are understood by all languages and play a key role in brand awareness. Companies that effectively utilize logos throughout their sign campaign will realize the importance these identifying factors play through lead generation. Successful retail stores will make certain that their logo is prominently displayed on all marketing collateral. This includes signage of all types. Some companies may need to alter their logo to fit onto a specific sign. Remember that not all logos will be clearly visible on all sign sizes. Working with a trained professional, like those found at Signs Direct, will provide needed insight.

Words play key roles
Wording can be the key to success for any company. Viewers who are pleased with messages and the method display will improve a firm’s overall marketing results. Firms that fail to realize the importance of matching wording with the company personality will fail miserably in turning sign viewers into paying customers.

Shapes make a difference
Shape psychology is another area retail establishments need to be concerned about when designing their customized signs. Many shapes are government regulated and universally recognizable. Shapes can display a company’s personality without even using words. They can convey meanings and moods. Taking the time to determine which shape best suits a company’s personality can be the difference between enhancing overall operations and wasting tons of money on an inefficient sign strategy.

Consulting with a trained sign professional to develop an ideal customized sign strategy can improve lead generation and conversion, referral rates and overall success.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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4 Purposes Of OSHA Signs

osha signs

OSHA, standing for Occupational Safety and Health Administration, is the governing body for keeping workplaces safe for everyone. By posting required signs throughout the facility, a retail business can protect itself against lawsuits of all types. Customized signs provide the perfect opportunity for using symbols and wordings that fit the entity’s personality. This article will discuss some of the available signs companies can use.

1. Emphasize Safety

“Safety First” is the prominent message of these OSHA signs. These signs serve the purpose of notifying others of general safe work procedures, practices, and equipment usage. All signs have green text. Green is the universal color for signifying safety.

Companies can customize signs with a number of graphic categories. Categories include fire and explosion. Subtopics under this category include no smoking, pressurized gasses, fire extinguisher, flammable liquids, fire hose, no open flames and smoking. Each category comes with its own universal symbol. This easily communicates any message.

Employee and customer hygiene play an important role in complying with OSHA requirements. Prominently displaying signs that encourage hand washing, restroom cleanliness and no littering improve overall hygiene levels.

2. Communicate danger

OSHA danger signs communicate immediate hazard potential. Red is the universal color that signifies danger. All signs will contain the word “DANGER” clearly displayed in white bold print. Depending upon the severity of the situation, messages can inform others of unsafe drinking water to the use of fork lifts.

3. Serve as notices

OSHA signs can give notice to  workforce that certain items or tasks will not be tolerated on the premises. The notices act as general safety messages that define rules or procedures allowed in the workplace. A retail establishment may prohibit drinking alcoholic beverages, for instance. Companies could customize the notice to include both a personalized wording and universal symbol. The symbol would be a drawing of an alcohol bottle and glass with a line drawn through the center portion. The customized wording could be “no alcohol allowed.”  Wording could also include specific hours, days and any other pertinent information needed to keep the workplace safe.

Examples of notices include prohibiting cell phones, access, weapons, cameras, and/or guns. Notices could also inform others that a security guard is on the site, do not enter, or stop. Graphics could be customized to include security, first aid, mandatory actions, prohibited actions plus fire and explosion.

4. Serve as warnings

Warnings are more serious than general safety notices. Warnings signify a potential disaster or hazard. Conditions may cause significant injury or death. All signs are done on a noticeable orange background coloring. OSHA signs must clearly state WARNING in black print. This signs are for those off-limit rooms that contain hazardous materials or flammable materials. Another perfect example involves companies that sell oxygen machines. Placing a no smoking warning sign nearby protects everyone on the site. Firms can decide whether to include universal symbols on their signs

Firms can customize signs to include universal symbols or simply text. Signs can be constructed from aluminum, plastic or simply be a vinyl decal. Customizing the sign can be done online through a reputable sign company, like Signs Direct. Working directly with a trained professional can optimize the entire process.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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5 Ways Zoning Laws Affect Sidewalk Signs

sidewalk signs

Sign management is a field that spurs creativity, innovation, and marketing ideas. Sometimes it is easy to forget that all signs must abide by local rules and regulations known as zoning laws. These laws are developed by governmental officials. The laws were developed to improve and protect the overall aesthetic appeal of a community. The purpose is to protect the community and all types of traffic. This includes both pedestrian and motorist. Sign regulations are one subtopic of zoning laws. Below are some of the ways that these all-important laws affect sidewalk signs.

1. Materials

Sidewalk signs are constructed from many materials ranging from dry erase boards to A-frames. Not all available materials are acceptable everywhere. One community may accept dry erase boards as a sidewalk sign. Another community can prohibit this sign from being used. Before any business owner purchases a sign made of their favorite material, it is important to check and see whether the applicable zoning laws will find this material acceptable. Zoning laws specify which materials are allowed in the particular city zones.

Sign fasteners are usually well-defined in sign regulations. Regulations can state whether the eye-bolts, cables, or metal fasteners need to be made of galvanized steel or or non-corrosive metal. Not all types of fasteners may be allowed in certain zones.

2. Usage

Zoning laws can provide guidance into free standing sign usage. Laws will specify how many signs a company can use. Some communities may allow flipping signs as a form of advertisement. Other communities may prohibit this sign usage because it is considered a distraction to drivers and pedestrians. There is a current craze for employees to hold a sidewalk sign and perform physical feats while turning, spinning and throwing signs. A company needs to check with zoning ordinances before it implements any of these techniques into its marketing program.

3. Location

Zoning laws are where business owners will find detailed information about where to place their sidewalk signs. Laws will state whether the sign can or cannot be placed near utility poles, telephone or electrical wiring and cell phone towers. Regulations will state how many inches from a curb or front door a sign can be located.

4. Messages

The message on a sidewalk sign is regulated by zoning laws. Some municipalities have strict guidelines that prohibit or allow political, social, and/or religious messages in commercial zones. Placing these signs in commercial areas can result in a strong warning from governmental officials. Laws can specify the font size and/or coloring of message text. Graphics may be discussed in detail.

5. Repairs and maintenance

Sign regulations can specify what is required of lessors, owners or other users. Signs need to be maintained in what is termed good repair. Repair and maintenance standards are discussed in detail. Detailed standards can include making certain the sign’s message is clearly visible and not obstructed by a dirty surface. Regulations can specify that the sidewalk sign’s lettering is not missing or torn. When a sign appears unsafe to the viewing public, a municipality can require the company repair its sign.

When identifiable information such as the name of the sign owner, who is responsible for the sign’s maintenance and a permit number are not easily recognizable, signs may need to be removed.

The most powerful and attractive sidewalk sign will not make a difference if it does not comply with local zoning laws. Working with a trained sign professional, like Signs Direct, can be all it takes to comply with laws while developing a powerful sign marketing strategy.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Are Flipping Signs or Plasticade A Frame Signs Good For Your Business?

plasticade a frame signs

Plasticade A Frame signs are everywhere these days and Flipping signs seem to be the talk of the Internet world. Go to YouTube and find a number of videos who are advertising their flipping skills. Go to any local shopping mall and there will probably be an employee on a nearby curb holding a sign and doing some kind of maneuver with it. The person could be doing cartwheels, dancing with the sign, spinning the sign, or doing any other special movement to draw attention. Does this form of advertising suit your company, though?

Depends on company image
Any successful company realizes the importance of correlating its image with goals, objectives, and mission statement. A professional services company that takes pride in promoting its due diligence and seriousness, for instance may find flipping signs to be a waste of advertising dollars. More than likely, customers will not want to do business with a CPA – Certified Public Accountant – that uses this marketing technique. The CPA individual or firm could come across as not taking his or her job seriously. Who would entrust their finances to someone like that?

Companies that have an image that promotes convenience, fun, and spontaneity may find that using curbside flipping signs is the ideal marketing tool. Perfect examples are low-priced pizzas, gaming companies, and car wash services.

Depends on the target market
A company’s target market plays a crucial role in determining whether flipping signs or Plasticade sidewalk signs are appropriate for their marketing strategy. If the firm’s target market is the baby boomer generation and older, the flipping sign marketing technique can be viewed as distracting and unprofessional.

Companies with a younger target market may find flipping signs to be the perfect way to enhance brand awareness, spark curiosity and bring traffic into the outlet’s front door. The company would be viewed as being cool and exciting vs a company that uses static curbside a-frames.

Depends on the level of innovation
Using flipping signs as part of a curbside marketing strategy is rather new to the marketing world. Traditional companies may be too set in their ways to find any use for this ploy. This is where the level of management’s innovation and willingness to do something outside of the box comes in play. Firms that decide to utilize this technique and learn as much as possible about it, improve their success rate. Firms that use the technique without giving it any consideration will more than likely fail.

Sometimes, both older and younger companies may feel the need to expand their marketing strategy to blend in with the expanding marketing industry. When this happens, this technique can bring in extra traffic and funds.

Depends on the message
The flipping sign’s message plays a role in whether the tool will work or not. A text-heavy message probably will not work with this technique. A message that can easily be conveyed via graphics and color could work very well. A funeral home, for instance, more than likely would not do well using flipping signs and would be better served by a traditional directional curbside a-frames.

All companies must be innovative if they want to succeed in the ever-competitive global marketplace. Utilizing the new marketing technique known as flipping signs can be a viable consideration. Working with a sign professional can be the best decision a company makes to take its marketing strategy to the next level.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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4 Ways A Swinger Board Can Help A Retail Establishment

swinger board

A swinger board makes an ideal sidewalk sign for enhancing a company’s brand recognition, traffic, and customer awareness. Finding innovative ways to use these beneficial marketing tools can help retail establishments in a number of ways.

1. Direct traffic

Many motorists find company listings on the Internet or through local referrals. Even though the motorist may have the establishment’s address in hand, finding the front door may be another story. This is one area where swinger boards come in handy as sidewalk signs. Placing the board in a convenient, nearby location can direct traffic to the storefront. Recommended locations include on a high-traffic corner, on a nearby curb, or directly in front of the company’s front door.

A swinger board that optimizes this purpose can include a company logo, brand recognition tools like font and coloring, plus a large arrow. The arrow can distinctly point customers in the correct direction. Customers will appreciate this added convenience. When a customer notices and appreciates the time and effort put forth by a retail establishment, they are more than likely to show their appreciation in the form of increased sales.

2. Extend available resources

Most retail establishments searches for ways to stretch available financial resources. The swinger board fits the bill. The board is a multi-use marketing tool. Boards can easily be lifted and transported to appropriate locations. The board can have a long useful life due to its durable and sturdy composition. It can withstand inclement weather, making it perfect for windy or rainy days when other flimsy signs will fall apart. Sign messages can be changed as needed to fit appropriate situations. Boards and lettering can be bought on sale and extend the mighty dollar even further. Companies do not have to buy multiple signs to convey different messages. Instead, they can purchase one swinger board and use it as needed.

3. Promote image

Successful retail establishments realize the importance of bringing in customers by having a professional appearance and image. Professionalism enhances confidence, trust, and loyalty in customers. All three of these customer traits improve sales, referrals and reputation. Sign customers who place a large quantity order may find customization the ideal solution. A customized swinger board can be all that is needed to show others that the company is a professional entity worthy of customer trust and dollars.  This powerful marketing tool can best be developed by dealing with sign professionals who have experience in how these tools can be used to optimize a company’s message, image, and brand recognition.

4. By its versatility

The foundation of a swinger board is its versatility. Messages can be seen from both side of the sign, making them ideal for traffic from both directions. This includes both pedestrian and motorist traffic. Lettering can be changed on a daily basis. It can be used to highlight one-day only specials or unadvertised special deals. Colors can be changed to fit needs and company promotions.

Making the decision to buy a swinger board can seem confusing or creatively difficult. Consulting with a sign professional, like Signs Direct, who understands the intricacies of signs and marketing messages can be the best decision a company makes.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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How Color Plays A Role In Sidewalk Signs

sidewalk signs

Colors have always played an important role in the marketing world. Retailers associate colors with social messages to improve traffic, conversion rate and profits. When used properly, they can increase customer spending. When used ineffectively, spending decreases. Learning how colors of sidewalk signs affect people can help a retail establishment prosper.

Red
Red is known as the color of passion. Establishments that want to use a sidewalk sign to promote high-energy, vibrant products or services will improve lead generation by using red as the main color. Red and romance go hand-in-hand. Consider using vibrant red lettering to draw attention. Having a red background with colorful images will increase awareness. When using a red background, be sure that print stands out and is readable from across the street. This improves traffic to the store.

Sometimes red can cause shoppers to put up a shield and close their pocketbooks. When used improperly, red triggers consumers to be more cautious about buying the firm’s products or services. Working with a sign expert can be a determining factor whether red is being used properly or being overdone.

Black
Black is a traditional color for signs of all types, including sidewalk signs. Many consumers prefer traditional methods and develop a loyalty for stores that used them. According to marketing studies, black has a reputation for inspiring feelings of trust. It supplies an air of sophistication and elegance to products and services. Cosmetic manufacturers have been using this inside trick for ages. Low cost products dominate the upper scale makeup counters simply because they are packaged as upscale and have a higher price tag attached. They instill a feeling of living the high life.

Pink
Pink is an interesting color. Numerous studies, both by marketing and psychological experts, have shown it has a calming effect on people. It slows the endocrine system down. This means that consumers are more willing to spend money on products and services that use this color throughout its marketing tools. Spending will be less painful. Interesting enough, seeing pink actually has a tranquilizing effect on tight muscles.

Green
Think of green and visions of helping the environment come to mind. Green is naturally associated with the ecologically minded products and businesses. Use this color to promote green living products and services. Not all green products are eco-friendly. Retail establishments need to inform customers of this if the case applies.

White
White is the color of simplicity in the branding world. Consumers associate this color with purity, honesty and modernization. Not only does it signify these things, but a sidewalk sign with a white background can be very easy to read. This improves traffic flow into the storefront.

Yellow
Yellow is perfect for eating establishments. This color has a reputation for increasing energy levels and whetting appetites. Fast food restaurants have known for this for years and take full advantage of the fact. Using yellow as the background color for an eatery’s sidewalk sign is the perfect way to optimize this appetite-related shade.

The psychology of color is a fascinating topic in the marketing world. Optimizing this field can improve brand loyalty, awareness, and profitability. Working with a trained sign professional can lay the foundation for overall success.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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6 Factors In Choosing Ideal Sandwich Board Signs

sandwich board signs

Sandwich Board signs are not to be taken lightly. When used properly, they can direct a retail establishment toward success. When used improperly, they can spell disaster. Learning about the factors below, and efficiently implementing them, is crucial.

1. Consider climate

Weather will be a deciding factor in which materials to choose for your sign. Placing an a-frame sidewalk sign that is not properly weighted down will be fruitless during windy days. Signs that swing in the wind or that have a strong, weighted foundation would better serve the purpose. As another example, chalk will not do well in rain or wet weather. Properly fitted plastic lettering would do better during wet weather forecasts. Taking weather into consideration is crucial for choosing the ideal sidewalk sign.

2. Check with zoning laws

Zoning laws determine what is acceptable and what is unacceptable as far as public signs are concern. Laws will specify size, location, and message limitations. Failing to comply with applicable zoning ordinances can result in punitive damages. Punitive damages can include fines, penalties, sign removal or other measures deemed necessary.

3. Go for variety

Having a variety of sidewalk signs available will serve many purposes. In days of troubling weather, you can choose a weather-appropriate sign. Temporary signs fit in perfectly for changing specials, announcements, or other information on a whim. Materials can range from plastic lettering to chalk. Having sidewalk signs with permanent message are ideal for improving loyalty, lead generation, and convenience.

Many sign manufacturers offer discounts for multiple purchases. Taking advantage of these special pricing options can prove worthwhile for any retail establishment.

4. Consider hours

Consider what hours the sidewalk sign will be in usage. Having a chalkboard sandwich board during evening hours, for instance, will be pointless. An LED message board that lights up would be more appropriate for these hours. Chalkboard sandwich boards are ideal during daylight hours.

5. Consider budget

Sidewalk signs come in all sizes, shapes, and materials. These factors determine the costs involved. A firm understanding about how much money is available is needed before choosing any sign. Having a set budget for signage, and staying within it, will spell success and hinder disaster.

6. Consider location

Many communities take pride in maintaining a certain type of atmosphere or specific ambiance. Choosing a sidewalk sign that does not fit in with the location can ruin a retail establishment’s reputation with the local community and industry, harm sales, and cause legal problems. Having a large brightly lit LED sidewalk sign may fit in perfectly on the Vegas strip, for instance, but it will be totally inappropriate for the small town walkable community.

When choosing a sidewalk sign make certain size or location will not hinder any traffic flow, both pedestrian and motorist-wise. Nothing is more frustrating than having to maneuver around a misplaced sign. Sidewalks need to provide a continuous walking path without distractions or altered routes. Pedestrians must be able to access adjacent sidewalks, side streets and surrounding buildings. Having a sign disrupt traffic flow can hinder a company’s reputation, loyalty, brand awareness, and sales. It can signify disaster.

Sidewalk signs can play an important role in a retail establishment’s marketing strategy. Consulting with a sign professional can be a wise business decision to save time, money, and resources.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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5 Factors To Consider When Using Custom Metal Signs At Point of Purchase Sites

custom metal signs

Point of purchase locations are areas where people congregate to purchase goods or services. Custom metal signs fit in perfectly with these locations since people have available time to read information. If used properly, these signs can improve profitability and overall operations. If used improperly, they can be a waste of money. Learn how to use these signs to achieve success by following the below recommendations.

1. Check positioning
Firms can spend a fortune on designing and perfecting a custom metal sign, but if the sign is not optimally placed, it will fail. Take a look at some popular checkout points in a big box retailer, for instance. Are there signs on the checkout counter that are not facing the waiting line? The signs may inadvertently be facing the cashiers or employees. When this happens, it defeats the purpose of the sign.

Take the time to make certain a sign is properly positioned. Check periodically throughout the workday for optimum exposure. Include this task in the employee to do list to assure overall success.

2. Consider height
Many people will quickly lose interest if a sign requires extra effort to read. Placing the sign at, or near, eye-level will heighten exposure. Viewers will easily be able to read what message is being conveyed. Having a sign placed at eye level or an equivalent height will enhance brand awareness, customer response rate, and potential lead generation. Point of purchase signs that require customers to bend, stoop, or look upwards for extended times will decrease the effectiveness.

3. Place near promotional items
Nothing is more effective than a well-positioned point of purchase sign placed near promotions, special deals, or one-time lead generators. Big box retailers have optimized this marketing strategy tool for years. Look at any check register area, for instance. Successful retailers will optimize this marketing strategy by surrounding the checkout point with numerous, but well-placed promotions and signs. A colorful, efficiently sized sign with bold print will draw attention to the item and can easily bring customers in from other store departments.

4. Consider the size
Size plays a crucial role in how successful a custom metal sign is for point of purchase sites. Signs that are too large or too small can be more of a distraction than benefit to the company. An improper size can easily cause customer frustration and decreased sales. Customers may even talk with friends and associates about how a certain company uses inappropriate sign sizes. This can hinder sales, referrals, and possibly the firm’s reputation.

5. Be eye-appealing
Nothing sparks customer curiosity more than seeing an appealing point of purchase sign. It can turn a die-hard browser into a paying customer at the blink of an eye. Having a company logo, coloring, and wording all mixed together into one eye-appealing message will add to the ambiance, customer satisfaction rate, and brand awareness.

Custom metal signs provide a number of options for point of purchase sites. Working with a sign professional who has experience in designing eye-appealing point of purchase signs can be one of the best decisions a retail establishment makes.


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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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3 Point of Purchase Secrets Using Custom Metal Signs

custom metal signs

Point of purchase sales relies upon customers making impulse buys. All retail establishments must optimize this key component to improve profits, customer satisfaction, and lead generation. Implement the following three secrets while using custom metal signs to satisfy your customers and your business model.

1. Design a memorable sign
Most signs are rectangular with standardized fonts like Times New Roman or Arial. Set your firm apart from the competition by making your custom metal sign stand out in the viewer’s mind. A uniquely designed sign can easily improve traffic to your store and ultimately improve your POP sales. Design your unique sign using interesting shapes, colors, and fonts. Instead of rectangular shaping choose a circle, octagon, crescent, or other favorable alternative.

Use your company colors and logo when designing your sign. This improves brand recognition and lead generation. Placing your company logo on one of the sign’s corners is a sure-fire way to draw attention to your business. You may also find that using your logo as the backdrop to your sign message will work well for improving exposure.

Consider using a fun and whimsical font that sparks interest and draws attention. As whimsical as a font can be, however, remember to be certain it is easy to read. Customers do not want to work at finding information about a business. The best way to determine the readability of a new font is by testing it out. Make a prototype of the sign and place it in the preferred location. Have employees or friends view the sign from a number of areas and distances to test the readability factor. A whimsical font that is nonreadable in regular case may simply need to be put in bold to make it user-friendly.

2. Optimize sign placement
Once you have designed a memorable custom metal sign, optimize its placement to improve traffic and POP possibilities. Check with your local zoning ordinances to see what is needed to place a curbside sign. Curbside signs can direct potential customers into your retail establishment’s parking lot. Once in the parking lot, use another metal sign to direct customers to your storefront.

Metal signs are perfect ways to bring attention to your store, both from the outside and inside. Once in your store, use a smaller metal sign to highlight daily specials. Place these signs at checkout counters or throughout your store’s interior. Marketing studies reveal that optimal point-of-purchase signs are placed at eye level. Use this to your advantage by placing signs near sale and impulse-buying items.

3. Find complementary merchandise
A key element of point-of-purchase sales is complementary merchandise. When a customer is interested in a main item, many available items will easily fit in with the need. Find these items and make certain your customers know about them by promoting the items with a custom metal sign nearby. In addition to using the signs to highlight merchandise, train employees to cross-promote products.

Point of purchase sales can occur on the same day or be used to entice a visitor to return on another day. When used effectively, a strong point of purchase program can spur customers to come back for more great sales opportunities. Working with a sign professional can be a good decision for designing the custom metal sign of your dreams.

 


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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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