5 Tips For Designing A Customized No Cell Phone Sign

no cell phone sign

Mobile phone usage has become rampant in everyday society. Effectively customizing a no cell phone sign to fit specific needs can improve everyone’s safety level. Below are some tips to take into consideration.

1. Know your viewers

An effective sign will display a message in an easy-to-understand manner. Many companies may find using the universal symbol of a cell phone graphic cross-out with an angled line compatible with viewers. Universal symbols were developed to improve multi-cultural understanding among all languages.

Designing ADA compliant signs will help a firm comply with governmental regulations. ADA, standing for American Disabilities Act, signs fit in perfectly in areas where cell phone usage can hinder others. Reputable sign providers, like Signs Direct, offer over 2500 templates to customize. Companies can design a tactile sign that includes raised elements. Placing a tactile sign in a bathroom or other designated quiet area will serve notice. This is especially true if the phone contains a camera.

Educational institutions, hospitality firms, libraries and research centers will benefit by having customized signs placed throughout facilities. Signs placed on classroom doors will notify others of prohibited cell phone usage. Signs can also notify viewers of quiet zones, prohibition of electronic devices and vibration-only modes.

OSHA, standing for the Occupational Safety and Health Administration, focuses on improving workplace safety. Companies can place no cell phone signs throughout their facilities to enhance worker and visitor safety. Sign wording and placement are heavily regulated by OSHA. Consulting with a trained sign professional can improve overall compliance with this complex regulation.

2. Factor in lead time

Customizing any sign involves a time and labor factor. Buyers must consider the time involved between placing an order and receiving the final product. Manufacturers, like Signs Direct, go through an intensive process that includes manually picking the blank sign, setting up the printing machine, and producing the end product. Then, shipping and handling come into play. Workers must securely package the sign, affix appropriate postage, then use the preferred shipping method. Typical lead times range from 3 to 10 days, depending upon the sign manufacturer.

3. Know your purpose

Signs can convey messages ranging from friendly reminders to aggressive warnings. You must understand what you hope to achieve, or your purpose, when customizing your no cell phone sign. Do you want to convey a “shut off” message or a polite “put in silence mode”? Be sure to enhance your sign strategy by making your purpose consistent with your company’s overall personality, goals, and objectives.

4. Know your company style

Signs come in a variety of styles. There is something to suit all needs. It is important to choose a style that fits your company’s personality. Styles include contemporary, classic, deco, antiquity, pacific, Windsor, and traditional. Matching your company style with your sign strategy improves consistency and message impact.

5. Do it online

Reputable sign manufacturers, like Signs Direct, make customizing signs easy and convenient. Many offer online customizing options. Customers simply visit the website, choose a template, then start customizing their sign message. There is no membership joining fees or additional expenses included in this online option. Customization can include company logos, names, and special wording.

Consulting with a trained sign professional can save time, money, and frustration.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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5 Simple Tips For Buying Parking Signs Online

parking signs

Buying parking signs online can be a convenient and enjoyable experience when done correctly. Taking the following simple tips into consideration will assure success.

1. Customer service matters

Reputable sign companies give online visitors a number of customer service options. They will have an About Us page set up. Utilize these contact methods completely to improve your trust, confidence, and knowledge level. Find the one that best suits your lifestyle and needs. Signs Direct, for instance, offers live chat, online forums, toll-free and regular phone numbers, and online forms.

Customer must test a company’s level of customer service. This department is the link between the company and public. A sign company is nothing without a positive and knowledgeable customer service department. It improves confidence, trust, and loyalty levels for all involved. Live chat provides instantaneous communications. Asking important questions and gauging the response is crucial for developing beneficial business relationships.

Find a company that categorizes common customer service questions. This makes the process quicker and easier. Signs Direct, for instance, lets viewers choose between order status,
product questions, custom price quote, return authorization and other concerns. This saves time and frustration. This sign provider also offers online forums. Many potential customers prefer communicating with other real-life customers prior to purchasing any sign. Forums provide the perfect opportunity for this.

Remember that parking signs are a heavily regulated traffic control area. Having your questions answered professionally and knowledgeably helps everyone.

2. Encrypted shopping cart

Online shopping can be scary for many potential customers. Finding a site that takes pride in maintaining a secure and safe shopping experience is crucial for overall success. Make certain the site uses a strong encryption system. Encryption will protect private information such as customer address, payment methods, security codes, and birth dates.

Strong privacy policy
Make certain the site contains a stated privacy policy. Online buying involves collecting very personal information. Privacy policies protect customers. Policies will state what happens to personal information and who owns it. Customers have a right to know what becomes of their information. Only deal with companies that assure data will not be rented or sold to other parties.

3. Provides an information center

Reputable companies will be industry experts. They will take pride in their knowledge-base and eagerly share it with customers. A well-informed customer base can easily convert into a strong referral network. Notice whether a sign company has an information page. Click on this page and any subtopic listed. Learn more about the company, sign industry, and other facts.

4. Provides industry links

Relevant industry links improve overall search engine rankings. Successful online sign companies will have a links page. An informative and relevant links page will improve lead generation, reputation and image.

5. Operates a user-friendly website

Online viewers must receive valuable information in a comfortable and informative manner. This must happen at lightning speeds. Notice whether the company’s website is easy to navigate while visiting. Are you entertained, impressed, and feel comfortable? Does the content appear to be regularly updated and current? Do all links work? Does the site make sharing information easy and convenient? A company’s website provides valuable insight into its level of professionalism.

Buying parking lines online can be confusing. Consulting with a trained sign professional will provide needed assistance.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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6 Insightful Facts About Parking Signs

parking signs

Parking signs are heavily regulated traffic control devices meant to keep everyone safe. They inform drivers of spaces that are available or off-limits for parking. Learning about this topic will help improve your appreciation of this complex topic.

1. Notify of tow away zones

Tow away zones are prohibited traffic areas. No Parking signs can notify drivers that certain spaces are off-limits for any type of vehicle. These signs commonly include a warning that unauthorized vehicles will be towed away at the owner’s expense.

Tow away zone signs are also available with graphics. Universal symbols use graphics to communicate messages without taking language interpretation into consideration. For instance, a tow away zone sign can include only a drawing of a car being towed. No wording is necessary to further understanding.

2. Specific parking areas

Businesses sometimes set aside specific parking spaces for visitors, employees, or other designated individuals. Signs can include a warning that violators will be towed. These signs can be manufactured to have red lettering on a white reflective background.

Customized parking signs can be made with a company’s name, logo, employee name or other important data. Consulting with a trained sign professional, like those at Signs Direct, will provide guidance.

Reserved parking signs are another form of assigned parking notification. They inform others that specific spaces are off-limits. Parking in these spots can result in fines, penalties or other punitive damages.

3. Handicapped parking signs

Every business is legally required to have a certain number of spaces for handicapped parking. Signs are available in graphic form, partial graphic and wording, or all wording. The universal symbol for handicapped is an image of someone in a wheelchair. Most signs will have the universal blue color for a background. Text or graphics will be white. Some signs may have a white reflective background and blue text. White backgrounds usually include the blue graphic centered on the sign.

Signs can state applicable violation fines, van accessible only, permit required, accessible entrance with or without arrows, and/or wheelchair ramp notification. Signs can be manufactured to meet state requirements. Handicapped parking signs can be customized to meet specific customer signage needs.

4. All must comply with zoning laws

Every community has its own zoning laws. Laws specify all components of a sign. Topics covered include placement, material composition, lettering size, font type, and size. Consulting with a trained sign professional will assure any sign purchased is in compliance with applicable zoning laws.

5. No parking with the exception for vehicle groups

Sometimes only certain types of vehicles are allowed to park in designated spaces. Vehicle specification signs have white reflective backgrounds and red or black text. Typical allowable parking signs include bus only, emergency vehicles only, motorcycle, and compact car. These signs do not include the wording “no parking”.

Vehicle specification signs can be purchased or manufactured, with the wording “no parking” followed by allowable vehicles. The choice is up to the individual buyer.

6. Time restrictions

Parking spots may be available only during specified hours. No Parking signs with time exceptions are available for this purpose.

The topic of parking signs is a complex, heavily regulated subject. Consulting with a trained sign professional can be the key to success.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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9 Facts About Corrugated Plastic Signs

corrugated plastic signs

Corrugated plastic signs are the perfect advertising medium for promoting a company’s message. All marketing strategy programs must include at least one of these signs. Below are some facts to understand about this priceless promotional tool.

1. Versatility reigns

These signs are the perfect foundation for a variety of messages. A firm can buy one sign and use it for multiple purposes. The versatility of this sign is limited only by the user’s imagination and creativity.

2. They can be a sidewalk swinger

Sidewalk swinger signs serve a number of purposes. It can range from exposure on a busy intersection to directing traffic in a quaint walkable community. They make perfect political advertisements, special announcement tools and/or commercial offering platforms.

3. Durability is a factor

Plastic is a very durable material. It will not chip, bend, break or collapse as easily as other materials.

4. They are budget friendly

Plastic corrugated signs extend budgetary dollars. They come in all price ranges. They are multi-use, durable, versatile and visually pleasant marketing tools. One sign can serve many purposes. It all depends upon the user needs.

5. Can be customized

Sign messages can be changed as the user sees fit. Dry erase markers or lettering choices provide the perfect tools to satisfy company messaging needs. Custom plastic signs can be changed to reflect daily menu items, one-day only sales and/or special speaker announcements.

6. Are weather resistant

Many signs, like chalkboards, do not stand up other inclement weather conditions. Plastic sign panels are different. Plastic lettering will stand up in drizzle, rain, or any type of moisture. This makes them ideal for those rainy, overcast days when outdoor advertising is needed. Firms do not need clear skies and zero moisture to use these beneficial signs.

Plastic withstands regular temperatures remarkably well. It provides the perfect messaging foundation for a variety of materials. This includes chemical solvents, oils, and water. This weather resistant component extends the sign’s versatility, useful life, and economy.

7. Are environmentally friendly

Everyone realizes the importance of optimizing available natural resources and minimizing damaging components. Landfill wastage has increased at an alarming global rate. Wastage can easily impair air, water, and soil quality. It is important to realize that these plastic signs are usually made of polypropylene. This material can be recycled.

Plastic is a lightweight material. It takes less energy and fuel to transport this material than other consumables. This helps the environment.

8. Can match a company’s personality

Every company has its own personality. Matching this personality with appropriate marketing tools is the key to a successful marketing strategy. Signs are the perfect tool for promoting a company’s goals, objectives and mission statement. Choosing a sign that coincides with a company’s personality will improve brand awareness, customer loyalty and lead generation.

Many establishments operate in a shopping mall, walkable community or other retail environment. Choosing a sign that matches the district’s personality will add an air of uniqueness and commonality that customers will surely appreciate. It enhances the community experience.

9. Can be a sidewalk springer

Sometimes firms need a sturdy-based sidewalk sign that can withstand strong winds and possible collisions. Springer signs fit this need. These plastic corrugated signs are manufactured with a techno-polymer base that users can fill with water, sand or other heavy materials. These materials stabilize the sign by allowing the sign to “spring” back when knocked over. After usage, users can quickly empty the base contents.

The sign industry can be a confusing and overwhelming one to some. Consulting with a trained sign professional will provide valuable insight.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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8 Facts To Know About Corrugated Plastic Signs

corrugated plastic signs

Corrugated plastic signs are everywhere. They are a very popular and affordable promotional and communication tool. Understanding more about this interesting tool will enhance your business and marketing awareness.

1. Have long useful lives

Plastic is perfect for withstanding all types of inclement weather. It will not rust, shatter when dropped and/or splinter. It will not fade from sun exposure. Plastic is water-resistant. This makes them ideal for advertising your special cup of hot brew on those cold, drizzly days. Treating your sign with the respect it deserves will provide you and your business with years of use.

Its life span is two years outdoors.  These are considered temporary signs and would compete with laminated paper signs and with very thin aluminum or tin signs.  They’ll last longer outdoors if used seasonally.  The printing will fade before the material fails, and Signs Direct printing will last two full years outdoors before fading becomes an issue.  The life span doesn’t cover issues caused by wind and/or damage due to being bent or crushed.

2. They are versatile

These signs make for the perfect last-minute message platform. You can quickly change messages as needed. A Quick Sign base makes it easy to pop in your message sign. After the event or day is done, all you need to do is remove the sign and fold up the base.

Plastic signs can be used either indoors or outdoors. This makes them ideal for companies that want to stretch their advertising and promotional dollars.

3. They are lightweight

When compared to other materials plastic is very lightweight. The sign can be picked up most anyone and transported to the appropriate place. You will not need a muscle-bound employee to do the work. Nor will you need a heavy piece of equipment to move the sign.

4. They have “flutes” or “corrugations”

Corrugated Plastic Signs have “flutes” or “corrugations” running vertically through the entire length of the panel. These hollow channels provide a function when attaching the panel to certain types of sign holders. Some sign holders have rods that slide through the hollow channels as a means of holding the sign. Some users run string or a wire through those corrugations to hold the sign in the air.

5. Fit any budget

These valuable marketing tools come in all price ranges. There is something to fit every budget. Consulting with a trained sign professional, like those at Signs Direct, can make finding the perfect budget-friendly sign less stressful.

6. Upkeep is not an issue

Many signs depend on regular maintenance and repair. Some need repainting or refinishing. Some may need to have dents removed. You can avoid these issues by using a plastic sign. Plastic does not require any painting or repairing. This can save labor, materials and repair expenses.

7. They can be customized

Some customers prefer custom plastic signs. These signs allow providers to add customer logos, contact information, company colors, special fonts and/or other appropriate data that improve brand awareness. The information is unique to each buyer. Professional sign companies, like Signs Direct, understand what it takes to optimize signs for marketing campaigns. Having a sign customized can be one of the best business decisions a company makes. Customers and viewers sure will love it.

Most sign companies have customized data requirements. Checking with the company beforehand will save you time and frustration. Many companies expect you to provide correct information. The companies have a responsibility to only print what they receive. You must proofread all information before submitting it. Every sign company has submission requirements that must be followed.

8. They have multiple uses

A number of businesses and individuals can benefit by using these signs. This includes political candidates, real estate offices, restaurants, parking lot owners, property owners, and fitness gyms. Anywhere a business is, you can be assured that some type of plastic corrugated sign is being used.

The world of corrugated plastic signs can be complex and confusing. Consulting with a trained sign professional can provide needed insight to enhance any marketing strategy.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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6 Things To Know About Warning Road Signs

road signs

Road signs serve a highly regulated purpose of keeping drivers as safe as possible. They  serve a variety of purposes including communicating road conditions, directional changes and customized messages. Below are some interesting facts to consider.

1. They are either orange or yellow

Yellow is the universal color for traffic warning. Orange is another option available. A legal traffic document known as the Manual on Uniform Traffic Control Devices specifies that warning signs be yellow. Road signs must contain a consistent color theme for driver awareness and safety purposes.

2. They can warn of directional changes

Drivers need to be informed about navigational changes affecting any road. Some warning signs can contain arrows telling drivers which direction to navigate toward. These signs are ideal for winding or curvy roads, notifying drivers of a two-way traffic zone and communicating right or left turns.

3. They can be customized

Firms may make their own road sign to communicate messages. Specialized wording can be submitted to the sign developer. Each sign manufacturer has its own set of customization requirements that customers must completely follow. Reputable manufacturers will make certain signs comply with applicable rules and regulations.

4. Signs can contain symbols

Sometimes symbols or pictographs speak louder than words. Deer crossing road signs would contain an image of a deer, for instance. Pictographs could symbolize duck, deer, cattle, tractor or farm machinery, or pedestrian crossings. Symbol signs also work well for railroad crossings, pedestrian walkways, school zones and stop sign ahead warnings. Warning signs are perfect for notifying drivers to slow down in school, deaf child, children playing and/or children in area surroundings.

5. They must meet specification requirements

Highway signs are heavily regulated by governmental entities. The signs are supposedly optimized in size, message and shape to satisfy driving at high roadway speeds. Not any road sign can be put alongside any roadway. Signs must comply with a legal document issued by the FHWA or Federal Highway Administration of the United States Department of Transportation. The document is titled the Manual on Uniform Traffic Control Devices or MUTCD. This manual is the industry standard affecting signals, signs and pavement markings throughout the entire country. The legalities of sign placement, installation, design and type used are all well-defined in this important document.

Each state has its own Department of Transportation which can adopt the Manual as needed.  Companies need to understand that specifications regarding colors, fonts, and shapes must be complied with in all road signs. Failure to do so can result in fines and penalties.

One specification, for instance, requires the signs be composed of an Engineer Grade Reflective coating on an aluminum base. This heavy-duty material makes it easy to see the signs in all types of weather and light conditions.

6. They can communicate impending road changes

Drivers need to be kept abreast about changes in the road. Road side danger must be communicated. Conditions include high waters, one-land bridge crossings, dips, pedestrian crossing, dangerous intersections, and road flooding. Warning signs are intended to give drivers plenty of notice about upcoming possible hazards. Good drivers will operate on heightened alert and make adjustments accordingly. A well-placed warning sign will give drivers enough time to prepare both their vehicles and passengers for a safe driving experience.

Road signs are an interesting breed of traffic communications. Consulting with a trained sign professional, like those found at Signs Direct, can be the best business decision a firm makes.

 

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Expressing Personality With Custom Printing Services

custom sign printing

Personalities are not just for humans or other animal forms. Every retail establishment has a personality that needs to be emphasized and displayed. Taking the time to develop an efficient marketing strategy around this personality takes time, effort and thought. Signs provide the perfect venue to communicating this important feature to the general public. This article discusses some of the ways to express personality through custom sign printing.

The type of font matters
The type of font can tell others what a company is like. A retail company can have the best message on a sign, but if the font is confusing to the company’s image, viewers will become confused. Whimsical and airy appearing fonts are perfect for those retail stores involved with fairies, alternative thinking and/or astrological products. These subject areas bring up images and thoughts of spiritual and whimsical topics. Fonts that provide a more practical appearance tell others to expect the same from the store. Practical fonts, for instance, are perfect for those firms selling eye glasses or lawn mowers. Those items have practicality all over them.

Coloring plays a role
Color can empower, inspire, encourage and/or calm. Some colors are more masculine and some are more feminine.  Some combinations are traditional and some are modern. Some reflect the colors seen in nature and some are less organic.  Color psychology is a huge field. Business experts and interpreters have realized for years the importance that colors play throughout the marketing experience.   Matching the company’s color theme to its sign strategy provides consistency and increases brand awareness. This improves customer trust levels. Companies that currently do not have a color program in place will fall behind the competition. Color can speak volumes about a company.

According to color experts, red expresses passion and action. Yellow typically signifies logic. Blue goes hand-in-hand with inner peace and truth. Green signifies safety and security. Black signifies power and control. When gray is a company’s main color it tells the public that the firm is the middle of the road, composed, reliable and calm.  Take these breakdowns into consideration when customizing a sign.

Logos make a difference
Logos define a company. Logos are understood by all languages and play a key role in brand awareness. Companies that effectively utilize logos throughout their sign campaign will realize the importance these identifying factors play through lead generation. Successful retail stores will make certain that their logo is prominently displayed on all marketing collateral. This includes signage of all types. Some companies may need to alter their logo to fit onto a specific sign. Remember that not all logos will be clearly visible on all sign sizes. Working with a trained professional, like those found at Signs Direct, will provide needed insight.

Words play key roles
Wording can be the key to success for any company. Viewers who are pleased with messages and the method display will improve a firm’s overall marketing results. Firms that fail to realize the importance of matching wording with the company personality will fail miserably in turning sign viewers into paying customers.

Shapes make a difference
Shape psychology is another area retail establishments need to be concerned about when designing their customized signs. Many shapes are government regulated and universally recognizable. Shapes can display a company’s personality without even using words. They can convey meanings and moods. Taking the time to determine which shape best suits a company’s personality can be the difference between enhancing overall operations and wasting tons of money on an inefficient sign strategy.

Consulting with a trained sign professional to develop an ideal customized sign strategy can improve lead generation and conversion, referral rates and overall success.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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4 Purposes Of OSHA Signs

osha signs

OSHA, standing for Occupational Safety and Health Administration, is the governing body for keeping workplaces safe for everyone. By posting required signs throughout the facility, a retail business can protect itself against lawsuits of all types. Customized signs provide the perfect opportunity for using symbols and wordings that fit the entity’s personality. This article will discuss some of the available signs companies can use.

1. Emphasize Safety

“Safety First” is the prominent message of these OSHA signs. These signs serve the purpose of notifying others of general safe work procedures, practices, and equipment usage. All signs have green text. Green is the universal color for signifying safety.

Companies can customize signs with a number of graphic categories. Categories include fire and explosion. Subtopics under this category include no smoking, pressurized gasses, fire extinguisher, flammable liquids, fire hose, no open flames and smoking. Each category comes with its own universal symbol. This easily communicates any message.

Employee and customer hygiene play an important role in complying with OSHA requirements. Prominently displaying signs that encourage hand washing, restroom cleanliness and no littering improve overall hygiene levels.

2. Communicate danger

OSHA danger signs communicate immediate hazard potential. Red is the universal color that signifies danger. All signs will contain the word “DANGER” clearly displayed in white bold print. Depending upon the severity of the situation, messages can inform others of unsafe drinking water to the use of fork lifts.

3. Serve as notices

OSHA signs can give notice to  workforce that certain items or tasks will not be tolerated on the premises. The notices act as general safety messages that define rules or procedures allowed in the workplace. A retail establishment may prohibit drinking alcoholic beverages, for instance. Companies could customize the notice to include both a personalized wording and universal symbol. The symbol would be a drawing of an alcohol bottle and glass with a line drawn through the center portion. The customized wording could be “no alcohol allowed.”  Wording could also include specific hours, days and any other pertinent information needed to keep the workplace safe.

Examples of notices include prohibiting cell phones, access, weapons, cameras, and/or guns. Notices could also inform others that a security guard is on the site, do not enter, or stop. Graphics could be customized to include security, first aid, mandatory actions, prohibited actions plus fire and explosion.

4. Serve as warnings

Warnings are more serious than general safety notices. Warnings signify a potential disaster or hazard. Conditions may cause significant injury or death. All signs are done on a noticeable orange background coloring. OSHA signs must clearly state WARNING in black print. This signs are for those off-limit rooms that contain hazardous materials or flammable materials. Another perfect example involves companies that sell oxygen machines. Placing a no smoking warning sign nearby protects everyone on the site. Firms can decide whether to include universal symbols on their signs

Firms can customize signs to include universal symbols or simply text. Signs can be constructed from aluminum, plastic or simply be a vinyl decal. Customizing the sign can be done online through a reputable sign company, like Signs Direct. Working directly with a trained professional can optimize the entire process.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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5 Ways Zoning Laws Affect Sidewalk Signs

sidewalk signs

Sign management is a field that spurs creativity, innovation, and marketing ideas. Sometimes it is easy to forget that all signs must abide by local rules and regulations known as zoning laws. These laws are developed by governmental officials. The laws were developed to improve and protect the overall aesthetic appeal of a community. The purpose is to protect the community and all types of traffic. This includes both pedestrian and motorist. Sign regulations are one subtopic of zoning laws. Below are some of the ways that these all-important laws affect sidewalk signs.

1. Materials

Sidewalk signs are constructed from many materials ranging from dry erase boards to A-frames. Not all available materials are acceptable everywhere. One community may accept dry erase boards as a sidewalk sign. Another community can prohibit this sign from being used. Before any business owner purchases a sign made of their favorite material, it is important to check and see whether the applicable zoning laws will find this material acceptable. Zoning laws specify which materials are allowed in the particular city zones.

Sign fasteners are usually well-defined in sign regulations. Regulations can state whether the eye-bolts, cables, or metal fasteners need to be made of galvanized steel or or non-corrosive metal. Not all types of fasteners may be allowed in certain zones.

2. Usage

Zoning laws can provide guidance into free standing sign usage. Laws will specify how many signs a company can use. Some communities may allow flipping signs as a form of advertisement. Other communities may prohibit this sign usage because it is considered a distraction to drivers and pedestrians. There is a current craze for employees to hold a sidewalk sign and perform physical feats while turning, spinning and throwing signs. A company needs to check with zoning ordinances before it implements any of these techniques into its marketing program.

3. Location

Zoning laws are where business owners will find detailed information about where to place their sidewalk signs. Laws will state whether the sign can or cannot be placed near utility poles, telephone or electrical wiring and cell phone towers. Regulations will state how many inches from a curb or front door a sign can be located.

4. Messages

The message on a sidewalk sign is regulated by zoning laws. Some municipalities have strict guidelines that prohibit or allow political, social, and/or religious messages in commercial zones. Placing these signs in commercial areas can result in a strong warning from governmental officials. Laws can specify the font size and/or coloring of message text. Graphics may be discussed in detail.

5. Repairs and maintenance

Sign regulations can specify what is required of lessors, owners or other users. Signs need to be maintained in what is termed good repair. Repair and maintenance standards are discussed in detail. Detailed standards can include making certain the sign’s message is clearly visible and not obstructed by a dirty surface. Regulations can specify that the sidewalk sign’s lettering is not missing or torn. When a sign appears unsafe to the viewing public, a municipality can require the company repair its sign.

When identifiable information such as the name of the sign owner, who is responsible for the sign’s maintenance and a permit number are not easily recognizable, signs may need to be removed.

The most powerful and attractive sidewalk sign will not make a difference if it does not comply with local zoning laws. Working with a trained sign professional, like Signs Direct, can be all it takes to comply with laws while developing a powerful sign marketing strategy.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Are Flipping Signs or Plasticade A Frame Signs Good For Your Business?

plasticade a frame signs

Plasticade A Frame signs are everywhere these days and Flipping signs seem to be the talk of the Internet world. Go to YouTube and find a number of videos who are advertising their flipping skills. Go to any local shopping mall and there will probably be an employee on a nearby curb holding a sign and doing some kind of maneuver with it. The person could be doing cartwheels, dancing with the sign, spinning the sign, or doing any other special movement to draw attention. Does this form of advertising suit your company, though?

Depends on company image
Any successful company realizes the importance of correlating its image with goals, objectives, and mission statement. A professional services company that takes pride in promoting its due diligence and seriousness, for instance may find flipping signs to be a waste of advertising dollars. More than likely, customers will not want to do business with a CPA – Certified Public Accountant – that uses this marketing technique. The CPA individual or firm could come across as not taking his or her job seriously. Who would entrust their finances to someone like that?

Companies that have an image that promotes convenience, fun, and spontaneity may find that using curbside flipping signs is the ideal marketing tool. Perfect examples are low-priced pizzas, gaming companies, and car wash services.

Depends on the target market
A company’s target market plays a crucial role in determining whether flipping signs or Plasticade sidewalk signs are appropriate for their marketing strategy. If the firm’s target market is the baby boomer generation and older, the flipping sign marketing technique can be viewed as distracting and unprofessional.

Companies with a younger target market may find flipping signs to be the perfect way to enhance brand awareness, spark curiosity and bring traffic into the outlet’s front door. The company would be viewed as being cool and exciting vs a company that uses static curbside a-frames.

Depends on the level of innovation
Using flipping signs as part of a curbside marketing strategy is rather new to the marketing world. Traditional companies may be too set in their ways to find any use for this ploy. This is where the level of management’s innovation and willingness to do something outside of the box comes in play. Firms that decide to utilize this technique and learn as much as possible about it, improve their success rate. Firms that use the technique without giving it any consideration will more than likely fail.

Sometimes, both older and younger companies may feel the need to expand their marketing strategy to blend in with the expanding marketing industry. When this happens, this technique can bring in extra traffic and funds.

Depends on the message
The flipping sign’s message plays a role in whether the tool will work or not. A text-heavy message probably will not work with this technique. A message that can easily be conveyed via graphics and color could work very well. A funeral home, for instance, more than likely would not do well using flipping signs and would be better served by a traditional directional curbside a-frames.

All companies must be innovative if they want to succeed in the ever-competitive global marketplace. Utilizing the new marketing technique known as flipping signs can be a viable consideration. Working with a sign professional can be the best decision a company makes to take its marketing strategy to the next level.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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