Plasticade A Frame signs are everywhere these days and Flipping signs seem to be the talk of the Internet world. Go to YouTube and find a number of videos who are advertising their flipping skills. Go to any local shopping mall and there will probably be an employee on a nearby curb holding a sign and doing some kind of maneuver with it. The person could be doing cartwheels, dancing with the sign, spinning the sign, or doing any other special movement to draw attention. Does this form of advertising suit your company, though?
Depends on company image
Any successful company realizes the importance of correlating its image with goals, objectives, and mission statement. A professional services company that takes pride in promoting its due diligence and seriousness, for instance may find flipping signs to be a waste of advertising dollars. More than likely, customers will not want to do business with a CPA – Certified Public Accountant – that uses this marketing technique. The CPA individual or firm could come across as not taking his or her job seriously. Who would entrust their finances to someone like that?
Companies that have an image that promotes convenience, fun, and spontaneity may find that using curbside flipping signs is the ideal marketing tool. Perfect examples are low-priced pizzas, gaming companies, and car wash services.
Depends on the target market
A company’s target market plays a crucial role in determining whether flipping signs or Plasticade sidewalk signs are appropriate for their marketing strategy. If the firm’s target market is the baby boomer generation and older, the flipping sign marketing technique can be viewed as distracting and unprofessional.
Companies with a younger target market may find flipping signs to be the perfect way to enhance brand awareness, spark curiosity and bring traffic into the outlet’s front door. The company would be viewed as being cool and exciting vs a company that uses static curbside a-frames.
Depends on the level of innovation
Using flipping signs as part of a curbside marketing strategy is rather new to the marketing world. Traditional companies may be too set in their ways to find any use for this ploy. This is where the level of management’s innovation and willingness to do something outside of the box comes in play. Firms that decide to utilize this technique and learn as much as possible about it, improve their success rate. Firms that use the technique without giving it any consideration will more than likely fail.
Sometimes, both older and younger companies may feel the need to expand their marketing strategy to blend in with the expanding marketing industry. When this happens, this technique can bring in extra traffic and funds.
Depends on the message
The flipping sign’s message plays a role in whether the tool will work or not. A text-heavy message probably will not work with this technique. A message that can easily be conveyed via graphics and color could work very well. A funeral home, for instance, more than likely would not do well using flipping signs and would be better served by a traditional directional curbside a-frames.
All companies must be innovative if they want to succeed in the ever-competitive global marketplace. Utilizing the new marketing technique known as flipping signs can be a viable consideration. Working with a sign professional can be the best decision a company makes to take its marketing strategy to the next level.