A swinger board makes an ideal sidewalk sign for enhancing a company’s brand recognition, traffic, and customer awareness. Finding innovative ways to use these beneficial marketing tools can help retail establishments in a number of ways.
1. Direct traffic
Many motorists find company listings on the Internet or through local referrals. Even though the motorist may have the establishment’s address in hand, finding the front door may be another story. This is one area where swinger boards come in handy as sidewalk signs. Placing the board in a convenient, nearby location can direct traffic to the storefront. Recommended locations include on a high-traffic corner, on a nearby curb, or directly in front of the company’s front door.
A swinger board that optimizes this purpose can include a company logo, brand recognition tools like font and coloring, plus a large arrow. The arrow can distinctly point customers in the correct direction. Customers will appreciate this added convenience. When a customer notices and appreciates the time and effort put forth by a retail establishment, they are more than likely to show their appreciation in the form of increased sales.
2. Extend available resources
Most retail establishments searches for ways to stretch available financial resources. The swinger board fits the bill. The board is a multi-use marketing tool. Boards can easily be lifted and transported to appropriate locations. The board can have a long useful life due to its durable and sturdy composition. It can withstand inclement weather, making it perfect for windy or rainy days when other flimsy signs will fall apart. Sign messages can be changed as needed to fit appropriate situations. Boards and lettering can be bought on sale and extend the mighty dollar even further. Companies do not have to buy multiple signs to convey different messages. Instead, they can purchase one swinger board and use it as needed.
3. Promote image
Successful retail establishments realize the importance of bringing in customers by having a professional appearance and image. Professionalism enhances confidence, trust, and loyalty in customers. All three of these customer traits improve sales, referrals and reputation. Sign customers who place a large quantity order may find customization the ideal solution. A customized swinger board can be all that is needed to show others that the company is a professional entity worthy of customer trust and dollars. This powerful marketing tool can best be developed by dealing with sign professionals who have experience in how these tools can be used to optimize a company’s message, image, and brand recognition.
4. By its versatility
The foundation of a swinger board is its versatility. Messages can be seen from both side of the sign, making them ideal for traffic from both directions. This includes both pedestrian and motorist traffic. Lettering can be changed on a daily basis. It can be used to highlight one-day only specials or unadvertised special deals. Colors can be changed to fit needs and company promotions.
Making the decision to buy a swinger board can seem confusing or creatively difficult. Consulting with a sign professional, like Signs Direct, who understands the intricacies of signs and marketing messages can be the best decision a company makes.