Category Archives: Retail

Are Sidewalk Signs a Cost-effective Form of Advertising?

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From restaurants to coffee shops, sidewalk signs (typically in the form of an A-Frame sign) are most commonly used in urban environments where foot-traffic is heavy. The inexpensive cost, portability, and customization make them the go-to form of advertising in many cases, and an effective way of attracting people to your business.

Cost

When compared to other methods of advertising (such as newspaper), A-Frame signs are extremely cost effective. The average cost of an A-Frame sign is about $150 ($75 for the stand and another $75 for printed sign panels). You can re-use and customize your sign with a variety of messages as needed and display it for as long as needed.

Portability

During business hours, restaurants, cafes, coffee shops, bakeries, bars and other storefront retailers who attract pedestrian traffic prefer to use A-Frame signs. Freestanding, A-Frame signs are sturdy, yet easily portable and can be repositioned as needed. They can be taken indoors after business hours and once collapsed, they can be conveniently stored in spare closet space or simply leaned against a wall. The sign sizes range from 18”x24 all the way up to 28 x 44”, but 24” x 36” is by far the most common.

Customization

Whereas a newspaper advertisement and other types of signs display content in a constrained format, A-Frames can be highly customizable to reflect the creative flare of your business. Signs can be used to advertise along the roadside or sidewalk and can be a colorful and artistic way of capturing people’s attention. Options include interchangeable lettering, dry-erase boards, and chalk boards.

Choose what you want people to see on a daily basis. Use them to announce sales, promote daily meal specials, and convey any message your business may wish to present. Best of all, freestanding signs and A-frames have large display areas to ensure that your message will be prominently displayed.

Alternative Uses

Apart from conventional urban use, A-Frame signs are also used within many other settings, including large chain companies like Best Buy and Walgreens. The timeless and recognizable piece can add to the look of any entrance or storefront.

How to order

Signs Direct is a leading manufacturer of signs and offers a large variety of products including parking signs, safety signs, lighted signs, custom signs, and other sign components. For more information, or to order call 877-706-4601 or email sales@signsdirect.com.

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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The Power of Hand Drawn Signs Over Digitally Printed Signage

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It’s a cool fall morning with a light breeze blowing about. After wandering the sidewalks and corridors of a quaint downtown, you find yourself at the foot of two storefronts; both coffee shops.

One has a glowing generic “Open” sign and a few digitally printed images of coffee beans that are clearly from some corporate clipart collection. The other shop is similar, but it has a clearly custom made neon open sign and also has a sidewalk sign out front with colorful, hand-written words standing out against a black chalkboard. The homey looking sign highlights the day’s drink specials and leads your eyes to the propped open door and the sound of light chatter. Which shop sounds more inviting to you? Which one seems more “craft” oriented?

People are more inclined to visit certain types of stores when they have sidewalk signs out front. The hand drawn element brings a personal touch to their advertising and serve as a welcoming invitations to pedestrians.

There may be a need to convey time-sensitive information that the merchant cannot include on their main sign. The primary identity sign typically only displays the business name and sometimes a slogan. For example, coffee shops may have a large primary sign with the shop name so it can be identified. Additionally, it may also have an A-frame sign near the entrance for timely messages. The a-frame displays information that cannot be displayed permanently on the primary sign, such as advertising hot cider in the fall. What better way to convey that information than at the point of purchase? Some may choose to display time-sensitive information on a main sign using a programmable LED scrolling message board, but they aren’t appropriate for the mood of quaint coffee shops and are very expensive to own.

How to create great looking sign art

Some options include having an artistic staff member take a few moments in the morning to write the day’s specials with a creative flare. Others can offer more consistent and uniform looking designs, such as making a design on a computer, then using a projector to project the image onto the sign board and tracing the graphics.

Things to avoid when creating sign art

Though it can be artistic, content must be readable at a glance. The main point of the sign is to advertise. If content cannot be read within a few seconds, pedestrians will not stop to figure it out.

To achieve this, use as few words as possible, by utilizing readable letter styles. Make sure there is enough contrast to make letters readable. An artistic approach to signs is important, but conveying your message must come first and foremost.

 

How to order

We are a leading provider of signs and offers a large variety of products including parking signs, safety signs, lighted signs, custom signs, and other sign components. For more information, or to order call 877-706-4601 or email sales@signsdirect.com.

 

Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

More Posts - Website

Follow Me:
FacebookLinkedInGoogle Plus

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