Day 1 Sign Design Tip
Readability is the #1 consideration. What good can a sign do if it can’t be read at a glance? (click to tweet this)
Readability is the #1 consideration. What good can a sign do if it can’t be read at a glance? (click to tweet this)
Our most important lesson: create a budget, know the detail of what you spend, watch cash flow, and control your inventory. (click to tweet this)
It was 2001 when I opened the doors of Signs Direct. Within a year, retailers dominated our client base. In fact, we sell all kinds of POS and sidewalk signage to help them improve sales. Over the years, I’ve seen, watched, or heard of practically everything someone could do to increase traffic and sales. Some of them worked, some worked really well, and most flat-out failed. I was talking to a customer the other day, and she thought it would be a good idea to share the best of the best retail sales tips I’ve learned. If you’re like me, with very little time, you’ll appreciate that the 30 tips I’m going to share are all Tweet-sized. That means less than 140 characters. I hope you enjoy – here’s to happy and prosperous retailing.
Imagine what an airport would look like if there were no signs to direct people to where they need to go. There’d be chaos as travelers would be forced to explore the airport to find their gates based on landmarks and clues. As Stephen Zacks (2009) said, poor spatial flow combined with inadequate signage adds up to confused people. Fortunately there are signs in airports, as well as colleges, hospitals, and other public areas where crowds shuffle through corridors. However, there’s more to wayfinding signage than simply having signs to direct people. Robin Styles-Lopez (2003) said that “thinking ahead is crucial,” and the planning for wayfinding signage should be included at the start of any architectural project.
This article will address wayfinding signage by answering four questions. First, it will define wayfinding. Then it will cover types of signs and some standards that get used in a wayfinding scheme. Next, it will cover the proper use of wayfinding signage, and finally, this article will cover some ancillary benefits of a strong plan behind a wayfinding scheme.
In essence, wayfinding is using signs to point direction. Styles-Lopez, and also Gillian Fuller (2002) said that wayfinding is processing spatial and environmental information to navigate an area. Fuller calls wayfinding “spatial problem solving,” (p. 234), and also said it reassures people in unfamiliar surroundings. She also said that in the case of airports, the sign commands a direction, not a condition of use; i.e., “go this way to Y” instead of “If you follow X path, you will reach Y.” According to Fuller, wayfinding signage collects the individual travelers in the airport and turns them into a crowd. Signs provide crowd control. Wayfinding signage acts as a heart pumping people in transit to their destination through the veins and arteries of public space.
Ernest Dwight (2008) said there are four types of signs used in wayfinding signage. The first type is the identification sign; these signs mark an area and provide a name to a location. The next type of sign is the directional sign. Directional signs guide people to a location. Informational signs provide facts about an area or location, such as operating hours, or whether WiFi is available. Lastly, regulatory signs describe what is and isn’t allowed in a particular area. To corroborate Dwight, Fuller cites “the Airport Passenger Terminal” (Hart, 1985) as “professional literature,” and said it lists three types of wayfinding signs, which are directional, identifying and informational.
Paul Poblocki (2007) said that wayfinding signage further benefits from programmable electronic message boards. These message boards can be used to convey directional messages or informational messages as needed.
In 2010, new standards from the U.S. Department of Justice related to the Americans with Disabilities Act of 1990 (ADA) came into effect to standardize wayfinding signage for people with visual impairments. Prior to the 2010 standards, there were mandates for wayfinding signs to include Braille and raised tactile letters, but there was no standard for how they should be designed. Many signs, though compliant, were designed inadequately, and were hard for the visually impaired to read. The 2010 standards spelled out standards for how the Braille and raised tactile letters should appear on all compliant signs. The standards also suggest a minimum contrast of 70 percent regarding letters and their background. In simpler terms, signs should be dark on light or light on dark. Finally, the new ADA standards also prohibit glossy finishes on wayfinding signage.
As Fuller said, airports rely on signage to direct people. They are to be “obeyed, not believed,” (p. 231). Dwight said that design consistency is important to produce the proper impression of authority in the signs. Poblocki had a few suggestions, including using rounded corners on signs with protruding corners, to keep public safety in mind. He also suggested working with one sign provider, to best obtain design consistency. Both Dwight and Poblocki suggest that too many signs are just as bad as too few, and that a principle of “keep it simple” should be followed. Signs should blend with the surrounding architecture, and to paraphrase Poblocki, wayfinding signage ought to be hidden in plain sight. No one should ever have to look for a sign. As Dwight said, they should always appear right where they’re needed. Furthermore, Zacks recommended “the Wayfinding Handbook” as a great resource for signage principles and design.
Aside from preventing mass confusion and chaos, implementing a new system for wayfinding signage is an opportunity to reinforce a brand, Dwight said. Through design consistency, important colors, mascots, emblems, and more can be displayed. Wayfinding signage can provide an areal identity. Moreover, Styles-Lopez said that one way to make a good first impression is to ensure people know their way around the area. If an airport lacked wayfinding signage, it certainly would leave a lasting first impression, but it probably wouldn’t be a good one.
Dwight, E. (2008). Signs of the Times. American School & University, 80(12), 38-40.
Fuller, G. (2002). The Arrow–Directional Semiotics: Wayfinding in Transit. Social Semiotics, 12(3), 231.
Humrickhouse, L. (2012). New ADA Rules Take Effect. American Libraries, 43(5/6), 24-25.
Poblocki, P. (2007). Signage/Wayfinding. American School & University, 80(1), 18.
Styles-Lopez, R. L. (2003). FINDING YOUR WAY. American School & University, 76(3), 304-306.
Zacks, S. (2009). way to go. Print, 63(3), 94.
Having a vehicle abandoned in a business parking lot can be a serious hassle. Not only is it an eyesore, but it is occupying valuable space that could be utilized by paying customers. There are numerous things that need to be taken into account before having a vehicle towed from a parking lot in order to ensure that you are doing so lawfully. Most cities and municipalities have their own laws regarding the towing of vehicles, which differ from city to city. Although most cities are fairly consistent with their signage regulations, there can be some subtle differences that call for the same situations to be handled differently in two cities.
Before attempting to have a car towed it is important that you have an understanding of the signage requirements for your local community. There are several laws that are consistently seen in cities around the country. Some of the more common signage laws include:
While having a car on private property relocated is the common scenario, occasionally a business owner may need to relocate a vehicle parked on a public roadway if it is blocking the entrance to their business. In this situation, the business must work in conjunction with the police department to have the car towed and remove the obstruction.
For businesses that are located in a heavily populated urban area – there are usually certain considerations that must be taken into account for large scale events. Many cities will have specific regulations for events including ensuring that parking signs have been posted in advance of the event (usually 24-48 hours), and also how quickly event-specific signage must be removed from the location. Every city has their own parking, towing and signage laws that are tailored specifically for large-scale events.
Almost all businesses have to deal with abandoned or illegally parked vehicles in their parking lots at some point. By looking ahead and making sure that the city’s regulations are explicitly followed, these situations can be dealt with more quickly. Although regulations differ from city to city, they are usually relatively similar in basic requirements.
If there’s one thing to plan ahead for, it’s fire safety. However, while having proper fire precautions in place can save lives, having improper procedures can actually place lives at risk. A story by Colin Todd (2009) in the publication “Fire Safety Engineering” highlights the tendency in the United Kingdom to place the responsibility of fire safety procedures on management. In one example given by Todd, because the manager was responsible for knowing what to do in case of a fire, the first thing a kitchen employee did after discovering a fire in the fryer one morning was to seek out the manager. That was the first thing, not pull the fire alarm. The anecdote goes on to describe the employee going to the wrong floor first, before later finding the manager at the scene of the fire. However, the story didn’t end there, because that manager wanted to seek the advice of the safety manager. All told, it was over 20 minutes before the fire was finally being responded to by the local fire department.
The lesson in the above story is that nothing can be considered obvious when it comes to fire safety. Businesses need to plan and they need to train and empower employees to act when an emergency arises. Furthermore, businesses need to provide proper guidance to their patrons to give them the appropriate information so they may act decisively and find safety should an emergency ever arise.
When considering a fire safety plan, there are three bases to cover. The first base is the actual planning behind the procedures. The second is to make sure employees are aware of the plan, and able to act upon it, and the third is making sure the plan is obvious to customers who might be in the building, so they may act.
One major part of a fire safety plan is ensuring the fire department has the correct information for their fire preplan. According to Bob Galvin in Fire/EMS Product News, the fire department’s preplan should use symbols designed by the National Fire Protection Association, to ensure uniformity. The fire department uses these preplans en route to an emergency, and it provides information such as fire hydrant locations, as well as areas within the building of which to be cautious. This information can be crucial in saving property and lives, including the lives of the fire fighters summoned to battle the blaze.
As evidenced by the story about the kitchen employee seeking guidance from a manager when a fire broke out, it’s vital for employees to know what to do in case of a fire. Everyone who works for a business should be frequently reminded and their knowledge tested for evacuation routes, and locations of important tools such as fire extinguishers and manual fire alarms. Fires are emergencies that must be dealt with immediately, and the procedure should be set into motion by whoever discovers the emergency.
Fire safety plans must also include non-employees in the establishment. If a fire breaks out, a person should be able to locate an exit immediately. According to Lanny Burke (2008), “An establishment’s good name doesn’t always translate into good safety practices.” To illustrate that, Burke performed a 10-minute inspection on a Las Vegas Strip-located hotel, and found safety violations ranging from doors that weren’t exits not being marked “not an exit,” to exit signs directing people towards elevators – which wouldn’t be used in an emergency evacuation. As Burke says, “ambiguous exit instructions could easily result in deaths and serious injuries.”
For many businesses, there are plenty of times customers or patrons outnumber employees. This is one reason it’s important for employees to know what to do. A business doesn’t want its own employees contributing to the chaos of an emergency. Best-case scenario, an employee would be able to direct customers to safety, and prevent a panic.
Since few companies can realistically go over safety procedures with each customer, the next best thing is to direct them with clear messaging on signs. Directions on signs should be easy to understand, ideally, without needing to be read in any particular language. Also, signs should be mounted to walls in a sturdy manner, to preserve the message’s permanence.
When posting emergency signs, sign brackets need to securely attach the sign to the wall at a level where it can be easily seen and read by everyone. Sign brackets that affix signs to walls are preferable to sign stands, which can be moved or manipulated for a variety of reasons, which might render their messages unheeded and unseen when it was most needed.
Moreover, fire safety sign messages need to be as strong as the sign brackets to which they’re affixed. Signs should spell out evacuation routes and hazards. An exit sign should highlight an emergency exit only. In case of emergency, signs and procedures only get one shot to prove their usefulness. This is why exit signs need to meet the requirements of the NFPA, as well as any other local requirements. Also, don’t forget the batteries. Like a smoke detector in your house, an exit sign won’t work if power is interrupted, and the backup batteries are dead. Always be sure to check the batteries in periodic inspections. In a fire, there are many points of failure. Make sure that unclear directions or an untrained staff are not one of them.
Berke, L. Where there’s smoke… there should have been a safety review. (2008). Machine Design, 80(18), 42.
Galvin, B. (2004). Symbolic Meaning. Fire Chief, 481-3.
Todd, C. (2009). FORGIVING THE MANAGEMENT. Fire Safety Engineering, 16(8), 16-18.
Fireworks are everywhere. Next to red, white and blue, they symbolize Independence Day in the United States. Fireworks burst over New Year’s revelers. Fireworks are shot off at baseball games and soccer matches, at amusement parks, at concerts and parades. Fireworks are one of the highest forms of celebration, perhaps the greatest that can be performed publicly and in good taste. Fireworks are like dumping a bucket of Gatorade on the sky.
Unfortunately, there are a number of consumer fireworks available, through legal and illegal channels, and they frequently land in the hands of people who like loud noises and bright flashes better than they like to think about things. Fireworks safety is a real consideration, and in moments of excitement and celebration, it still deserves to be foremost in the mind of the person lighting the fuse. Fireworks safety is important for the simple fact that fireworks are dangerous.
There are those that argue the safety record of fireworks relative to the safety record of many other typical objects is a testament to their general harmlessness. According to Laudan (1995), every year there are 12,000 injuries in the United States related to fireworks. Laudan then cites the 1993 estimates of product related injuries by the Consumer Product Safety Commission to put the fireworks number in perspective, and says fireworks opponents need to “lighten up.”
Laudan says those 12,000 injuries per year from fireworks are nothing compared to the 600,000 bicycle and 28,000 skateboard injuries per year. Even aquariums and pet supplies cause 32,000 injuries per year. In light of these figures, Laudan wonders what the fuss over fireworks safety is. He even says that other products are bigger threats to third parties than fireworks.
That may or may not be true. More people certainly are injured by bicycles than fireworks every year. But bicycles and fireworks are two different sorts of behavior. Bicycling, for instance, is an activity for exercise or commuting. Shooting off fireworks is an activity about colorful flashes and loud noises. A bicycle is controlled by the rider (until it’s not); fireworks are controlled by their special recipe determining an order of chemical reactions, as well as the good judgment of the person lighting the fuse (until it’s not). Bicycling serves a practical purpose; fireworks are a glorified use of fire.
It’s not necessary to explain all this. Looking at numbers published by the National Fire Protection Association (NFPA) will puts the risk fireworks pose in light. Especially when the fact that injuries caused by fireworks are a result of explosions or fire. According to Hall (2013), who reported on the fire risk associated with consumer fireworks use for the NFPA, most injuries happen to people aged 15-24. The number two age group for fireworks injuries is kids under 10 years old.
Hall says that in 2011 there were 17,800 fires reported that were fireworks related. Of all fireworks-related fires, 1,200 were structure fires, 400 were burning vehicles, and most of the rest were outside and “other” fires. As a result of these fires, eight people died, 40 people were injured and there was $32 million in damaged property. Unsurprisingly, the worst day of an average year for fireworks safety is July 4, according to Hall.
When it comes to fireworks safety, there’s nothing better than leaving the show to be done by professionals. According to Shreve (2004), it’s harder and harder for pyrotechnic companies who provide fireworks displays to stay in business. The reason is that it’s harder and harder to comply with local safety standards, as they become more stringent. The companies that perform the best are the ones that can afford the insurance requirements to put on a fireworks show.
What fireworks safety boils down to is that fireworks are meant for everybody’s enjoyment. The average driver shouldn’t take a Formula 1 race car for a drive up to the grocery store. The average disposable lighter operator shouldn’t set off explosives. What’s better is if people with years of experience take months of planning and put on a show with an emergency response plan in place. Fireworks safety is about preventing fires, injuries, loss of property and loss of life. A good credo to adopt is “no regrets,” and with fireworks, there’s a big risk for regret.
Hall, J. (2013). Fireworks. National Fire Protection Association.
Laudan, L. (1995). Where there’s smoke. (1995). Consumers’ Research Magazine, 78(6), 36.
Shreve, M. (2004). Event sponsors keeping eye on fireworks risks. Business Insurance, 38(26), 3.
The girl who put the work in The Miracle Worker Helen Keller later became an activist with controversial opinions on politics, feminism and the treatment of the blind and deaf that were way ahead of her time. She is celebrated nationally as an American icon on her birthday: June 27, a date which has been named Helen Keller Day in her honor.
Helen Keller was treated as a curiosity from early in her life. As Brewton (2005) wrote of the deaf-blind activist, people were more amazed that Keller had opinions than they were interested in what her opinions were. As a 19-month-old girl in the late 19th century, Keller was stricken with Scarlett Fever by some accounts, and meningitis by others, which caused her to lose her senses of sight and hearing. Her parents feared she couldn’t be taught even the most basic facets of normal life, and as a young girl, Helen Keller was extremely wild.
The family was referred by a Baltimore eye doctor to telephone inventor Alexander Graham Bell, and he convinced them to not consider young Helen a lost cause. Bell referred the Keller’s to Michael Anagnos who was the director of the Perkins Institute for the Blind. If not for what he did next, it’s likely no one would know who Helen Keller was. Anagnos sent Anne Sullivan, a former student of the Perkins Institute, who had lost her vision in her youth, and had it saved by surgery. Sullivan knew the manual alphabet, which would come to be Helen Keller’s metaphoric light in her silent world of literal darkness.
Visitors to Helen Keller’s childhood home in Tuscumbia, Alabama can still see the water pump Anne Sullivan used to spell “W-A-T-E-R” by signing the manual alphabet into young Helen’s hand, while she pumped water over it. This scene was made famous in TK’s Broadway play, The Miracle Worker, which also became a movie starring a young Patty Duke as Helen Keller, and Anne Bancroft as Anne Sullivan. While the play and the movie are both considered great works of theater and cinema, respectively, it portrayed Helen Keller’s story more as an escape from isolation than the awakening of an activist.
Over the years, Anne Sullivan and Helen Keller became close friends. In a time when few women actually received college educations, Helen Keller became the first deaf-blind person to complete a degree, when she graduated from Radcliffe College in 1904. At Radcliffe, she befriended John Macy, who married Anne Sullivan, and she became Anne Sullivan Macy. John Macy, a socialist, would loan his books on the subject to Helen Keller, at her request. After her graduation, Keller began writing her own books, first about her life, and then about political and activist causes near and dear to her heart.
According to Nielsen (2009), much of Helen Keller’s collegiate success should be attributed to the exhausting work done by Anne Sullivan, who would translate lecture notes and textbooks to Keller by manual alphabet, while they waited, sometimes to mid-semester, for Braille textbooks to be delivered.
In the early 20th century, before the Russian revolution, many Americans identified as socialist, Keller being one of them. In her writings, she talked about the needs to protect the workers as she lambasted capitalism. She believed that historical precedents suggested that one day capitalism would be replaced. Steel tycoon and devout capitalist Andrew Carnegie once suggested that Helen Keller needed a spanking.
The tenor at which Keller would speak about socialist causes varied from outright talk of revolutionary overthrow to more nuanced considerations taken from her role in society as a woman, and a person living with a disability. She suggested, while supporting the Industrial Workers of the World (IWW), that the workers of the world must take power as the means of production in the name of democracy.
As well as being a socialist, Helen Keller spoke out against war as a pacifist. She held the belief that wars were fought to preserve the interests of the wealthy. Keller said WWI benefited the military industry more than anything.
Her pacifism came from her Christian beliefs that evolved from a strict Calvinist upbringing after she met Emmanuel Swedenborg, a Christian mystic who taught that religion was based more on common love than fear of damnation. She wrote a book titled Light in my Darkness which is considered Helen Keller’s spiritual autobiography.
Keller suspended her pacifism in face of the threat presented by Adolf Hitler in WWII.
The beliefs held by Helen Keller regarding a woman’s place in society were quite radical by the standards of her era. According to Brewton (2005), she argued that doctors should get over their “false modesty” and talk to women about the dangers of sexually-transmitted diseases, as they were a leading cause of neonatal blindness.
Furthermore, she saw the lack of available birth control as a capitalist plot to advance child labor, and that people needed to hold back “the power of propagation.”
Through everything, Helen Keller fought to alter the perception that the blind and deaf were charity cases; instead, they should receive educations, and work as productive members of society. In Helen Keller’s later life, after her long-time friend Anne Sullivan Macy died, she began to travel the world to speak about the blind and deaf, in particular about those who lost their sight and hearing due to war.
While some of Helen Keller’s views may have been controversial, her overcoming of adversity, her passion and her dedication to people besides herself are what earned her the recognition of a national commemorative day. The honor was bestowed by Jimmy Carter, but she had also received a Presidential Medal of Freedom from Lyndon Johnson.
Brewton, V. (2005). “Helen (Adams) Keller.” American Radical and Reform Writers: First Series. Retrieved from Academic Source Premier database.
Nielsen, K. (2009). “The Grown-up Helen Keller.” Alabama Heritage. Retrieved from Academic Source Premier database.
It’s June, and ever since 2013, that means it’s Great Outdoors Month. President Obama proclaimed it, and governors from all 50 states followed suit with their own Great Outdoors Month proclamations outlining the beauty of their states’ scenic sites and National Parks, as well as efforts to be made in conservation and environmental stewardship.
While it wasn’t specifically spelled out in the president’s Great Outdoors Month proclamation, it can be assumed that the replacement and maintenance of the signs along the more-than 14,000 miles of trails, and the regulatory signs along the 8,000 miles of roads by the NPS will figure into any conservation plans.
According to an order put forth by former NPS director Frances Mainella, the NPS oversees 800,000 signs along its roadways and trails. In correspondence between then-Director Mainella and J. Richard Capka from the Federal Highway Administration (FHWA) in 2006, there was an agreement that all regulatory signs along motor routes would be brought up to an updated standard by the NPS by December 31, 2015.
According to a chapter on signs in an NPS manual, early Native American trailblazers would tie branches down to the tree trunk as a means of marking trails for those who followed. French fur trappers created “lop trees” along their trade routes. In essence, signs have always been used as a means for finding one’s way in the wilderness.
The NPS was founded in 1916, and by 1920 it had its first set of guidelines for park signage. These guidelines have been updated several times; in 1940, 1972 and 1988. It was in 1988 that the standards for regulatory signs and other signage along motorways were first addressed. This modernized the roads through the National Parks – in a way – but there were still special considerations to be made about the messages posted along NPS motorways.
According to the NPS sign manual from 1988, the roads of the National Parks are overseen by the NPS, as is the placement and maintenance of signs along roads and trails. This includes the placement and maintenance of regulatory signs, such as stop signs, and other signs designed to manage traffic flow and driver instructions.
According to the 2006 correspondence between the NPS director, and an administrator from the FHWA, the updates to signs are as follows:
While the importance of the visibility and uniformity of regulatory signs along the roads in the National Parks can’t really be debated, the use of any signage must stay consistent with the mission of the NPS, which is to preserve and protect many of our nation’s areas of scenic and cultural significance. Therefore, care must be taken that the use of regulatory signs doesn’t amount to “sign pollution,” as warned in the 1988 NPS sign manual.
The manual points out that the roads maintained by the NPS serve a purpose quite unlike the purpose served by normal roads. According to the manual, “Park roads are for leisurely driving only. If you are in a hurry, you might do well to take another route now, and come back when you have more time,” (p. 4).
Thus, signs shouldn’t direct drivers as though they were commuter routes, nor should they give the impression that they are links between state highway systems. The sole purpose of signs in the National Parks is to enhance the experience of visitors. This includes the use of some regulatory signs, where needed, for the sake of safety and direction.
In the National Parks, visitors are often on their own when it comes to traveling trails and navigating roads. Without signs, the land is up to visitor interpretation. This would put fragile areas at risk, if nothing directed people elsewhere. Wildflowers could be picked to extinction. A study conducted By Buerger, et al. (2001) on regulatory signs for hikers at Zeke’s Island within the North Carolina National Estuarine Research Reserve concluded that such signs are an effective way to manage the way visitors behave along within the park.
However, the report also came to some important conclusions regarding the messages on the signs. Most importantly, if there is any effort required of the sign reader to get the message, such as reading small print, the reader will miss the message. The more important the message, the simpler the sign should read.
Also, visitor interpretation of regulatory signs should be taken into account when putting messages on signs. People interpret the meanings of signs based on a number of things, from their education level, to how much experience they have in the great outdoors. Therefore, whether it’s a regulatory sign on the road, or a trail marker, it’s best to be concise and unambiguous, for the enjoyment and safety of everybody who visits a National Park this Great Outdoors Month, or at any time.
Signs with easily changeable content are a must for businesses seeking to inform potential customers of what they have to offer. However, sometimes this advertising tool is not used to its full potential. If the content of the sign is outdated, it may be misleading and could confuse customers.
According to Tom Dalton, owner of Signs Direct, content should be changed often; either daily for the best results or seasonally if you don’t have enough content to go around. But the frequency with which you change content also depends on the type of business.
“Some businesses have more to say,” Dalton says. “Restaurants should have a constant flow of content. They can advertise daily lunch specials and deals regularly.”
One idea he suggests is to purchase a handful of different signs and rotate them weekly to save money on printing, or leave an area for a dry erase board to write a daily special. Mechanics and other auto service businesses could also have several different signs and rotate them on slow days, advertising offers like – “Free Car Wash With Oil Change.” Bars and venues that host event nights and entertainment can advertise daily drink specials and weekly events like “Karaoke Night” or “Live Music”. Clothing and other retail stores could use different signs for every holiday and seasonal promotion.
Consumers are more likely to read content that is changed with some frequency than a static sign that has been in the same spot with the same graphics for the past 10 years. Dalton says it’s important to refrain from letting your advertising signs become ornamentation and not something that contains current information. They should contain current, useful, actionable information.
Other types of signs, like those used for establishing an identity or signs that are directional, do not need to be changed nearly as often. Examples are things like the logo on a door or a lighted pylon sign out by the street. These can remain the same for a decade or more, Dalton says.
Eventually, these signs should also be updated to give the business a fresh, new look and attract new customers, but not as often as advertising signs. Business owners can reference how often major companies change these types of signs, which is usually in accordance with design trends of the current time and as new technology becomes available.
“If you look up a WalMart logo timeline, you’ll get a sense about how often those high dollar identity signs should be updated,” Dalton says.
Overall, business owners should assure that their signs are fresh and up to date. Content should match the products and offers that are currently available and should reflect the business for which they are advertising. If the content of your advertising signs rarely changes, customers will catch on and stop reading them which will decrease the advertising sign’s effectiveness as a tool to increase sales.
Signs Direct offers a large variety of signs includingsafety signs, lighted signs, custom signs, sidewalk sign stands, POP sign stands and other sign components. For more information, or to order call 877-706-4601 or email email@example.com.
From restaurants to coffee shops, sidewalk signs (typically in the form of an A-Frame sign) are most commonly used in urban environments where foot-traffic is heavy. The inexpensive cost, portability, and customization make them the go-to form of advertising in many cases, and an effective way of attracting people to your business.
When compared to other methods of advertising (such as newspaper), A-Frame signs are extremely cost effective. The average cost of an A-Frame sign is about $150 ($75 for the stand and another $75 for printed sign panels). You can re-use and customize your sign with a variety of messages as needed and display it for as long as needed.
During business hours, restaurants, cafes, coffee shops, bakeries, bars and other storefront retailers who attract pedestrian traffic prefer to use A-Frame signs. Freestanding, A-Frame signs are sturdy, yet easily portable and can be repositioned as needed. They can be taken indoors after business hours and once collapsed, they can be conveniently stored in spare closet space or simply leaned against a wall. The sign sizes range from 18”x24 all the way up to 28 x 44”, but 24” x 36” is by far the most common.
Whereas a newspaper advertisement and other types of signs display content in a constrained format, A-Frames can be highly customizable to reflect the creative flare of your business. Signs can be used to advertise along the roadside or sidewalk and can be a colorful and artistic way of capturing people’s attention. Options include interchangeable lettering, dry-erase boards, and chalk boards.
Choose what you want people to see on a daily basis. Use them to announce sales, promote daily meal specials, and convey any message your business may wish to present. Best of all, freestanding signs and A-frames have large display areas to ensure that your message will be prominently displayed.
Apart from conventional urban use, A-Frame signs are also used within many other settings, including large chain companies like Best Buy and Walgreens. The timeless and recognizable piece can add to the look of any entrance or storefront.
How to order
Signs Direct is a leading manufacturer of signs and offers a large variety of products including parking signs, safety signs, lighted signs, custom signs, and other sign components. For more information, or to order call 877-706-4601 or email firstname.lastname@example.org.