8 Facts To Know About Corrugated Plastic Signs

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Corrugated plastic signs are everywhere. They are a very popular and affordable promotional and communication tool. Understanding more about this interesting tool will enhance your business and marketing awareness.

1. Have long useful lives

Plastic is perfect for withstanding all types of inclement weather. It will not rust, shatter when dropped and/or splinter. It will not fade from sun exposure. Plastic is water-resistant. This makes them ideal for advertising your special cup of hot brew on those cold, drizzly days. Treating your sign with the respect it deserves will provide you and your business with years of use.

Its life span is two years outdoors.  These are considered temporary signs and would compete with laminated paper signs and with very thin aluminum or tin signs.  They’ll last longer outdoors if used seasonally.  The printing will fade before the material fails, and Signs Direct printing will last two full years outdoors before fading becomes an issue.  The life span doesn’t cover issues caused by wind and/or damage due to being bent or crushed.

2. They are versatile

These signs make for the perfect last-minute message platform. You can quickly change messages as needed. A Quick Sign base makes it easy to pop in your message sign. After the event or day is done, all you need to do is remove the sign and fold up the base.

Plastic signs can be used either indoors or outdoors. This makes them ideal for companies that want to stretch their advertising and promotional dollars.

3. They are lightweight

When compared to other materials plastic is very lightweight. The sign can be picked up most anyone and transported to the appropriate place. You will not need a muscle-bound employee to do the work. Nor will you need a heavy piece of equipment to move the sign.

4. They have “flutes” or “corrugations”

Corrugated Plastic Signs have “flutes” or “corrugations” running vertically through the entire length of the panel. These hollow channels provide a function when attaching the panel to certain types of sign holders. Some sign holders have rods that slide through the hollow channels as a means of holding the sign. Some users run string or a wire through those corrugations to hold the sign in the air.

5. Fit any budget

These valuable marketing tools come in all price ranges. There is something to fit every budget. Consulting with a trained sign professional, like those at Signs Direct, can make finding the perfect budget-friendly sign less stressful.

6. Upkeep is not an issue

Many signs depend on regular maintenance and repair. Some need repainting or refinishing. Some may need to have dents removed. You can avoid these issues by using a plastic sign. Plastic does not require any painting or repairing. This can save labor, materials and repair expenses.

7. They can be customized

Some customers prefer custom plastic signs. These signs allow providers to add customer logos, contact information, company colors, special fonts and/or other appropriate data that improve brand awareness. The information is unique to each buyer. Professional sign companies, like Signs Direct, understand what it takes to optimize signs for marketing campaigns. Having a sign customized can be one of the best business decisions a company makes. Customers and viewers sure will love it.

Most sign companies have customized data requirements. Checking with the company beforehand will save you time and frustration. Many companies expect you to provide correct information. The companies have a responsibility to only print what they receive. You must proofread all information before submitting it. Every sign company has submission requirements that must be followed.

8. They have multiple uses

A number of businesses and individuals can benefit by using these signs. This includes political candidates, real estate offices, restaurants, parking lot owners, property owners, and fitness gyms. Anywhere a business is, you can be assured that some type of plastic corrugated sign is being used.

The world of corrugated plastic signs can be complex and confusing. Consulting with a trained sign professional can provide needed insight to enhance any marketing strategy.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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6 Things To Know About Road Warning Signs

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Road signs serve a highly regulated purpose of keeping drivers as safe as possible. They  serve a variety of purposes including communicating road conditions, directional changes and customized messages. Below are some interesting facts to consider.

1. They are either orange or yellow

In OSHA signs, orange is the universal color for warnings. Yellow is  indicates “caution” and not “warning” in OSHA signs. Traffic signs are a little different.  A legal traffic document known as the Manual on Uniform Traffic Control Devices, or MUTCD, specifies that road signs indicating a warning be yellow. Orange is mostly reserved for temporary road construction warnings. Road signs must contain a consistent color theme for driver awareness and safety purposes.

2. They can warn of directional changes

Drivers need to be informed about navigational changes affecting any road. Some warning signs can contain arrows telling drivers which direction to navigate toward. These signs are ideal for winding or curvy roads, notifying drivers of a two-way traffic zone and communicating right or left turns.

3. They can be customized

Firms may customize their own road sign to communicate specific messages about road hazards they’ve created. Specialized wording can be submitted to the sign developer. Each sign manufacturer has its own set of customization requirements that customers must follow to get a custom traffic sign that is still DOT compliant. Reputable manufacturers will make certain signs comply with applicable rules and regulations.

4. Signs can contain symbols

Sometimes symbols or pictographs speak louder than words. Deer crossing road signs would contain an image of a deer, for instance. Pictographs could symbolize duck, deer, cattle, tractor or farm machinery, or pedestrian crossings. Symbol signs also work well for railroad crossings, pedestrian walkways, school zones and stop sign ahead warnings. Warning signs are perfect for notifying drivers to slow down in school, deaf child, children playing and/or children in area surroundings.

5. They must meet specification requirements

Highway signs are heavily regulated by governmental entities. The signs are supposedly optimized in size, message and shape to satisfy driving at high roadway speeds. Not any road sign can be put alongside any roadway. Signs must comply with a legal document issued by the FHWA or Federal Highway Administration of the United States Department of Transportation. The document is titled the Manual on Uniform Traffic Control Devices or MUTCD. This manual is the industry standard affecting signals, signs and pavement markings throughout the entire country. The legalities of sign placement, installation, design and type used are all well-defined in this important document.

Each state has its own Department of Transportation which can adopt the Manual as needed.  Companies need to understand that specifications regarding colors, fonts, and shapes must be complied with in all road signs. Failure to do so can result in fines and penalties.

One specification, for instance, requires the signs be composed of an Engineer Grade Reflective coating on an aluminum base. This heavy-duty material makes it easy to see the signs in all types of weather and light conditions.

6. They can communicate impending road changes

Drivers need to be kept abreast about changes in the road. Road side danger must be communicated. Conditions include high waters, one-land bridge crossings, dips, pedestrian crossing, dangerous intersections, and road flooding. Warning signs are intended to give drivers plenty of notice about upcoming possible hazards. Good drivers will operate on heightened alert and make adjustments accordingly. A well-placed warning sign will give drivers enough time to prepare both their vehicles and passengers for a safe driving experience.

Road signs are an interesting breed of traffic communications. Consulting with a trained sign professional, like those found at Signs Direct, can be the best business decision a firm makes.

 

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Expressing Personality With Custom Printing Services

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Personalities are not just for humans or other animal forms. Every retail establishment has a personality that needs to be emphasized and displayed. Taking the time to develop an efficient marketing strategy around this personality takes time, effort and thought. Signs provide the perfect venue to communicating this important feature to the general public. This article discusses some of the ways to express personality through custom sign printing.

The type of font matters
The type of font can tell others what a company is like. A retail company can have the best message on a sign, but if the font is confusing to the company’s image, viewers will become confused. Whimsical and airy appearing fonts are perfect for those retail stores involved with fairies, alternative thinking and/or astrological products. These subject areas bring up images and thoughts of spiritual and whimsical topics. Fonts that provide a more practical appearance tell others to expect the same from the store. Practical fonts, for instance, are perfect for those firms selling eye glasses or lawn mowers. Those items have practicality all over them.

Coloring plays a role
Color can empower, inspire, encourage and/or calm. Some colors are more masculine and some are more feminine.  Some combinations are traditional and some are modern. Some reflect the colors seen in nature and some are less organic.  Color psychology is a huge field. Business experts and interpreters have realized for years the importance that colors play throughout the marketing experience.   Matching the company’s color theme to its sign strategy provides consistency and increases brand awareness. This improves customer trust levels. Companies that currently do not have a color program in place will fall behind the competition. Color can speak volumes about a company.

According to color experts, red expresses passion and action. Yellow typically signifies logic. Blue goes hand-in-hand with inner peace and truth. Green signifies safety and security. Black signifies power and control. When gray is a company’s main color it tells the public that the firm is the middle of the road, composed, reliable and calm.  Take these breakdowns into consideration when customizing a sign.

Logos make a difference
Logos define a company. Logos are understood by all languages and play a key role in brand awareness. Companies that effectively utilize logos throughout their sign campaign will realize the importance these identifying factors play through lead generation. Successful retail stores will make certain that their logo is prominently displayed on all marketing collateral. This includes signage of all types. Some companies may need to alter their logo to fit onto a specific sign. Remember that not all logos will be clearly visible on all sign sizes. Working with a trained professional, like those found at Signs Direct, will provide needed insight.

Words play key roles
Wording can be the key to success for any company. Viewers who are pleased with messages and the method display will improve a firm’s overall marketing results. Firms that fail to realize the importance of matching wording with the company personality will fail miserably in turning sign viewers into paying customers.

Shapes make a difference
Shape psychology is another area retail establishments need to be concerned about when designing their customized signs. Many shapes are government regulated and universally recognizable. Shapes can display a company’s personality without even using words. They can convey meanings and moods. Taking the time to determine which shape best suits a company’s personality can be the difference between enhancing overall operations and wasting tons of money on an inefficient sign strategy.

Consulting with a trained sign professional to develop an ideal customized sign strategy can improve lead generation and conversion, referral rates and overall success.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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4 Purposes Of OSHA Signs

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OSHA, standing for Occupational Safety and Health Administration, is the governing body for keeping workplaces safe for everyone. By posting required signs throughout the facility, a retail business can protect itself against lawsuits of all types. Customized signs provide the perfect opportunity for using symbols and wordings that fit the entity’s personality. This article will discuss some of the available signs companies can use.

1. Emphasize Safety

“Safety First” is the prominent message of these OSHA signs. These signs serve the purpose of notifying others of general safe work procedures, practices, and equipment usage. All signs have green text. Green is the universal color for signifying safety.

Companies can customize signs with a number of graphic categories. Categories include fire and explosion. Subtopics under this category include no smoking, pressurized gasses, fire extinguisher, flammable liquids, fire hose, no open flames and smoking. Each category comes with its own universal symbol. This easily communicates any message.

Employee and customer hygiene play an important role in complying with OSHA requirements. Prominently displaying signs that encourage hand washing, restroom cleanliness and no littering improve overall hygiene levels.

2. Communicate danger

OSHA danger signs communicate immediate hazard potential. Red is the universal color that signifies danger. All signs will contain the word “DANGER” clearly displayed in white bold print. Depending upon the severity of the situation, messages can inform others of unsafe drinking water to the use of fork lifts.

3. Serve as notices

OSHA signs can give notice to  workforce that certain items or tasks will not be tolerated on the premises. The notices act as general safety messages that define rules or procedures allowed in the workplace. A retail establishment may prohibit drinking alcoholic beverages, for instance. Companies could customize the notice to include both a personalized wording and universal symbol. The symbol would be a drawing of an alcohol bottle and glass with a line drawn through the center portion. The customized wording could be “no alcohol allowed.”  Wording could also include specific hours, days and any other pertinent information needed to keep the workplace safe.

Examples of notices include prohibiting cell phones, access, weapons, cameras, and/or guns. Notices could also inform others that a security guard is on the site, do not enter, or stop. Graphics could be customized to include security, first aid, mandatory actions, prohibited actions plus fire and explosion.

4. Serve as warnings

Warnings are more serious than general safety notices. Warnings signify a potential disaster or hazard. Conditions may cause significant injury or death. All signs are done on a noticeable orange background coloring. OSHA signs must clearly state WARNING in black print. This signs are for those off-limit rooms that contain hazardous materials or flammable materials. Another perfect example involves companies that sell oxygen machines. Placing a no smoking warning sign nearby protects everyone on the site. Firms can decide whether to include universal symbols on their signs

Firms can customize signs to include universal symbols or simply text. Signs can be constructed from aluminum, plastic or simply be a vinyl decal. Customizing the sign can be done online through a reputable sign company, like Signs Direct. Working directly with a trained professional can optimize the entire process.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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5 Ways Zoning Laws Affect Sidewalk Signs

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Sign management is a field that spurs creativity, innovation, and marketing ideas. Sometimes it is easy to forget that all signs must abide by local rules and regulations known as zoning laws. These laws are developed by governmental officials. The laws were developed to improve and protect the overall aesthetic appeal of a community. The purpose is to protect the community and all types of traffic. This includes both pedestrian and motorist. Sign regulations are one subtopic of zoning laws. Below are some of the ways that these all-important laws affect sidewalk signs.

1. Materials

Sidewalk signs are constructed from many materials ranging from dry erase boards to A-frames. Not all available materials are acceptable everywhere. One community may accept dry erase boards as a sidewalk sign. Another community can prohibit this sign from being used. Before any business owner purchases a sign made of their favorite material, it is important to check and see whether the applicable zoning laws will find this material acceptable. Zoning laws specify which materials are allowed in the particular city zones.

Sign fasteners are usually well-defined in sign regulations. Regulations can state whether the eye-bolts, cables, or metal fasteners need to be made of galvanized steel or or non-corrosive metal. Not all types of fasteners may be allowed in certain zones.

2. Usage

Zoning laws can provide guidance into free standing sign usage. Laws will specify how many signs a company can use. Some communities may allow flipping signs as a form of advertisement. Other communities may prohibit this sign usage because it is considered a distraction to drivers and pedestrians. There is a current craze for employees to hold a sidewalk sign and perform physical feats while turning, spinning and throwing signs. A company needs to check with zoning ordinances before it implements any of these techniques into its marketing program.

3. Location

Zoning laws are where business owners will find detailed information about where to place their sidewalk signs. Laws will state whether the sign can or cannot be placed near utility poles, telephone or electrical wiring and cell phone towers. Regulations will state how many inches from a curb or front door a sign can be located.

4. Messages

The message on a sidewalk sign is regulated by zoning laws. Some municipalities have strict guidelines that prohibit or allow political, social, and/or religious messages in commercial zones. Placing these signs in commercial areas can result in a strong warning from governmental officials. Laws can specify the font size and/or coloring of message text. Graphics may be discussed in detail.

5. Repairs and maintenance

Sign regulations can specify what is required of lessors, owners or other users. Signs need to be maintained in what is termed good repair. Repair and maintenance standards are discussed in detail. Detailed standards can include making certain the sign’s message is clearly visible and not obstructed by a dirty surface. Regulations can specify that the sidewalk sign’s lettering is not missing or torn. When a sign appears unsafe to the viewing public, a municipality can require the company repair its sign.

When identifiable information such as the name of the sign owner, who is responsible for the sign’s maintenance and a permit number are not easily recognizable, signs may need to be removed.

The most powerful and attractive sidewalk sign will not make a difference if it does not comply with local zoning laws. Working with a trained sign professional, like Signs Direct, can be all it takes to comply with laws while developing a powerful sign marketing strategy.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Are Flipping Signs or Plasticade A Frame Signs Good For Your Business?

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Plasticade A Frame signs are everywhere these days and Flipping signs seem to be the talk of the Internet world. Go to YouTube and find a number of videos who are advertising their flipping skills. Go to any local shopping mall and there will probably be an employee on a nearby curb holding a sign and doing some kind of maneuver with it. The person could be doing cartwheels, dancing with the sign, spinning the sign, or doing any other special movement to draw attention. Does this form of advertising suit your company, though?

Depends on company image
Any successful company realizes the importance of correlating its image with goals, objectives, and mission statement. A professional services company that takes pride in promoting its due diligence and seriousness, for instance may find flipping signs to be a waste of advertising dollars. More than likely, customers will not want to do business with a CPA – Certified Public Accountant – that uses this marketing technique. The CPA individual or firm could come across as not taking his or her job seriously. Who would entrust their finances to someone like that?

Companies that have an image that promotes convenience, fun, and spontaneity may find that using curbside flipping signs is the ideal marketing tool. Perfect examples are low-priced pizzas, gaming companies, and car wash services.

Depends on the target market
A company’s target market plays a crucial role in determining whether flipping signs or Plasticade sidewalk signs are appropriate for their marketing strategy. If the firm’s target market is the baby boomer generation and older, the flipping sign marketing technique can be viewed as distracting and unprofessional.

Companies with a younger target market may find flipping signs to be the perfect way to enhance brand awareness, spark curiosity and bring traffic into the outlet’s front door. The company would be viewed as being cool and exciting vs a company that uses static curbside a-frames.

Depends on the level of innovation
Using flipping signs as part of a curbside marketing strategy is rather new to the marketing world. Traditional companies may be too set in their ways to find any use for this ploy. This is where the level of management’s innovation and willingness to do something outside of the box comes in play. Firms that decide to utilize this technique and learn as much as possible about it, improve their success rate. Firms that use the technique without giving it any consideration will more than likely fail.

Sometimes, both older and younger companies may feel the need to expand their marketing strategy to blend in with the expanding marketing industry. When this happens, this technique can bring in extra traffic and funds.

Depends on the message
The flipping sign’s message plays a role in whether the tool will work or not. A text-heavy message probably will not work with this technique. A message that can easily be conveyed via graphics and color could work very well. A funeral home, for instance, more than likely would not do well using flipping signs and would be better served by a traditional directional curbside a-frames.

All companies must be innovative if they want to succeed in the ever-competitive global marketplace. Utilizing the new marketing technique known as flipping signs can be a viable consideration. Working with a sign professional can be the best decision a company makes to take its marketing strategy to the next level.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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4 Ways A Swinger Board Can Help A Retail Establishment

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A swinger board makes an ideal sidewalk sign for enhancing a company’s brand recognition, traffic, and customer awareness. Finding innovative ways to use these beneficial marketing tools can help retail establishments in a number of ways.

1. Direct traffic

Many motorists find company listings on the Internet or through local referrals. Even though the motorist may have the establishment’s address in hand, finding the front door may be another story. This is one area where swinger boards come in handy as sidewalk signs. Placing the board in a convenient, nearby location can direct traffic to the storefront. Recommended locations include on a high-traffic corner, on a nearby curb, or directly in front of the company’s front door.

A swinger board that optimizes this purpose can include a company logo, brand recognition tools like font and coloring, plus a large arrow. The arrow can distinctly point customers in the correct direction. Customers will appreciate this added convenience. When a customer notices and appreciates the time and effort put forth by a retail establishment, they are more than likely to show their appreciation in the form of increased sales.

2. Extend available resources

Most retail establishments searches for ways to stretch available financial resources. The swinger board fits the bill. The board is a multi-use marketing tool. Boards can easily be lifted and transported to appropriate locations. The board can have a long useful life due to its durable and sturdy composition. It can withstand inclement weather, making it perfect for windy or rainy days when other flimsy signs will fall apart. Sign messages can be changed as needed to fit appropriate situations. Boards and lettering can be bought on sale and extend the mighty dollar even further. Companies do not have to buy multiple signs to convey different messages. Instead, they can purchase one swinger board and use it as needed.

3. Promote image

Successful retail establishments realize the importance of bringing in customers by having a professional appearance and image. Professionalism enhances confidence, trust, and loyalty in customers. All three of these customer traits improve sales, referrals and reputation. Sign customers who place a large quantity order may find customization the ideal solution. A customized swinger board can be all that is needed to show others that the company is a professional entity worthy of customer trust and dollars.  This powerful marketing tool can best be developed by dealing with sign professionals who have experience in how these tools can be used to optimize a company’s message, image, and brand recognition.

4. By its versatility

The foundation of a swinger board is its versatility. Messages can be seen from both side of the sign, making them ideal for traffic from both directions. This includes both pedestrian and motorist traffic. Lettering can be changed on a daily basis. It can be used to highlight one-day only specials or unadvertised special deals. Colors can be changed to fit needs and company promotions.

Making the decision to buy a swinger board can seem confusing or creatively difficult. Consulting with a sign professional, like Signs Direct, who understands the intricacies of signs and marketing messages can be the best decision a company makes.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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How Color Plays A Role In Sidewalk Signs

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Colors have always played an important role in the marketing world. Retailers associate colors with social messages to improve traffic, conversion rate and profits. When used properly, they can increase customer spending. When used ineffectively, spending decreases. Learning how colors of sidewalk signs affect people can help a retail establishment prosper.

Red
Red is known as the color of passion. Establishments that want to use a sidewalk sign to promote high-energy, vibrant products or services will improve lead generation by using red as the main color. Red and romance go hand-in-hand. Consider using vibrant red lettering to draw attention. Having a red background with colorful images will increase awareness. When using a red background, be sure that print stands out and is readable from across the street. This improves traffic to the store.

Sometimes red can cause shoppers to put up a shield and close their pocketbooks. When used improperly, red triggers consumers to be more cautious about buying the firm’s products or services. Working with a sign expert can be a determining factor whether red is being used properly or being overdone.

Black
Black is a traditional color for signs of all types, including sidewalk signs. Many consumers prefer traditional methods and develop a loyalty for stores that used them. According to marketing studies, black has a reputation for inspiring feelings of trust. It supplies an air of sophistication and elegance to products and services. Cosmetic manufacturers have been using this inside trick for ages. Low cost products dominate the upper scale makeup counters simply because they are packaged as upscale and have a higher price tag attached. They instill a feeling of living the high life.

Pink
Pink is an interesting color. Numerous studies, both by marketing and psychological experts, have shown it has a calming effect on people. It slows the endocrine system down. This means that consumers are more willing to spend money on products and services that use this color throughout its marketing tools. Spending will be less painful. Interesting enough, seeing pink actually has a tranquilizing effect on tight muscles.

Green
Think of green and visions of helping the environment come to mind. Green is naturally associated with the ecologically minded products and businesses. Use this color to promote green living products and services. Not all green products are eco-friendly. Retail establishments need to inform customers of this if the case applies.

White
White is the color of simplicity in the branding world. Consumers associate this color with purity, honesty and modernization. Not only does it signify these things, but a sidewalk sign with a white background can be very easy to read. This improves traffic flow into the storefront.

Yellow
Yellow is perfect for eating establishments. This color has a reputation for increasing energy levels and whetting appetites. Fast food restaurants have known for this for years and take full advantage of the fact. Using yellow as the background color for an eatery’s sidewalk sign is the perfect way to optimize this appetite-related shade.

The psychology of color is a fascinating topic in the marketing world. Optimizing this field can improve brand loyalty, awareness, and profitability. Working with a trained sign professional can lay the foundation for overall success.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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6 Factors In Choosing Ideal Sandwich Board Signs

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Sandwich Board signs are not to be taken lightly. When used properly, they can direct a retail establishment toward success. When used improperly, they can spell disaster. Learning about the factors below, and efficiently implementing them, is crucial.

1. Consider climate

Weather will be a deciding factor in which materials to choose for your sign. Placing an a-frame sidewalk sign that is not properly weighted down will be fruitless during windy days. Signs that swing in the wind or that have a strong, weighted foundation would better serve the purpose. As another example, chalk will not do well in rain or wet weather. Properly fitted plastic lettering would do better during wet weather forecasts. Taking weather into consideration is crucial for choosing the ideal sidewalk sign.

2. Check with zoning laws

Zoning laws determine what is acceptable and what is unacceptable as far as public signs are concern. Laws will specify size, location, and message limitations. Failing to comply with applicable zoning ordinances can result in punitive damages. Punitive damages can include fines, penalties, sign removal or other measures deemed necessary.

3. Go for variety

Having a variety of sidewalk signs available will serve many purposes. In days of troubling weather, you can choose a weather-appropriate sign. Temporary signs fit in perfectly for changing specials, announcements, or other information on a whim. Materials can range from plastic lettering to chalk. Having sidewalk signs with permanent message are ideal for improving loyalty, lead generation, and convenience.

Many sign manufacturers offer discounts for multiple purchases. Taking advantage of these special pricing options can prove worthwhile for any retail establishment.

4. Consider hours

Consider what hours the sidewalk sign will be in usage. Having a chalkboard sandwich board during evening hours, for instance, will be pointless. An LED message board that lights up would be more appropriate for these hours. Chalkboard sandwich boards are ideal during daylight hours.

5. Consider budget

Sidewalk signs come in all sizes, shapes, and materials. These factors determine the costs involved. A firm understanding about how much money is available is needed before choosing any sign. Having a set budget for signage, and staying within it, will spell success and hinder disaster.

6. Consider location

Many communities take pride in maintaining a certain type of atmosphere or specific ambiance. Choosing a sidewalk sign that does not fit in with the location can ruin a retail establishment’s reputation with the local community and industry, harm sales, and cause legal problems. Having a large brightly lit LED sidewalk sign may fit in perfectly on the Vegas strip, for instance, but it will be totally inappropriate for the small town walkable community.

When choosing a sidewalk sign make certain size or location will not hinder any traffic flow, both pedestrian and motorist-wise. Nothing is more frustrating than having to maneuver around a misplaced sign. Sidewalks need to provide a continuous walking path without distractions or altered routes. Pedestrians must be able to access adjacent sidewalks, side streets and surrounding buildings. Having a sign disrupt traffic flow can hinder a company’s reputation, loyalty, brand awareness, and sales. It can signify disaster.

Sidewalk signs can play an important role in a retail establishment’s marketing strategy. Consulting with a sign professional can be a wise business decision to save time, money, and resources.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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Protecting Customers With Custom Metal Signs

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Custom metal signs can be made of varying sizes, materials, fonts, and coloring. Keeping customers safe needs to be a number one priority for retail establishments of all sizes. This article will discuss some ways these signs can be used to protect customers.

In restrooms
Restrooms can be breeding grounds for bacteria, germs and other microscopic organisms which can harm anyone’s health. Keeping restrooms clean and safe can help protect a firm in a number of ways. It lowers the likelihood of customers suing the company for unsanitary conditions, which are not in compliance with OSHA requirements. It protects a customer’s health. Clean restrooms can protect employees by promoting good health habits that prevent spreading airborne diseases in the workplace.

A company can use custom metal signs to emphasize good hand washing techniques. This can be done by placing the sign above the hand dryer or towel dispenser. Adding the company logo and favorite coloring onto the sign will provide customization and improve brand awareness.

Placing a custom metal sign above the disposal container for used feminine hygiene products will lower the likelihood of customers throwing items into the garbage can.  This practice is unsanitary and worthy of a citation by the local health department. Check OSHA laws to be certain, but these disposal containers may be a requirement that all retail establishments must abide by or face possible punitive damages.

Customers like to know that workers are using sanitary practices. It promotes good will, a concern for both customer and workplace safety and can be the foundation for a positive reputation throughout the community. Placing a custom metal sign that lists good hygiene habits for employees to follow is one way to express this concern to both the public and workforce. Customizing the sign’s shape to fit perfectly into the appropriate area will go far for getting the message across.

By entrances
Custom metal signs placed by a retail establishment’s entrance point can serve a variety of purposes. The sign can promote a daily special, a limited time only offer, or welcome the customer into the venue. A welcoming sign that uses a familiar company logo and font will improve brand awareness. It may even improve lead generation and conversion rates.

The entrance may be the beginning of the checkout area in a particular department. Custom metal signs optimally placed can direct customers to waiting lines and areas. Free-standing signs that contain customized arrows or pointed fingers will direct customers in the proper direction. That sign can be all that is needed to avoid confusion and keep customers safe.

Possible hazards
Every retail establishment at some time faces a potential health hazard. Whether it is something spilled onto the floor by a customer or employee, wet floors due to rainy weather outside being carried into the store, or low-hanging merchandise, companies must inform customers about these hazards. Custom metal signs that notify customers of impending low-hanging merchandise for instance will serve notice that the individual must be on heightened awareness.

Placing a wet area sign that is customized with the establishment’s coloring and font will serve notice that individuals in the area must be on heightened alert to walk safely or avoid the area.

A retail establishment that places customer safety as a number one priority will be laying the foundation for years of success. It helps improve customer loyalty, lead generation, reputation and profitability.

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Tom Dalton

I first started making signs back in the early 90's. On January first 2000 I started Signs Direct as an online company specializing in making sign purchases easy and economical. Signs Direct, Inc. specializes in traffic and parking signs, customized neon signs, sign holders and sign stands, as well as banners and sign making materials.

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